![\"\"](\"https:\/\/www.hashtag.al\/wp-content\/uploads\/2026\/05\/ferrari-luce-2026-11-1400x933-1.jpg\")
<\/p>\n<\/p>\n
Prezantimi i automjetit t\u00eb par\u00eb elektrik t\u00eb Ferrarit ka shkaktuar reagim t\u00eb fort\u00eb nga investitor\u00ebt dhe rrjetet sociale p\u00ebr shkak t\u00eb dizajnit provokues dhe \u00e7mimit prej 550 mij\u00eb eurosh, duke nxjerr\u00eb n\u00eb pah sfidat q\u00eb tranzicioni energjetik po krijon p\u00ebr prodhuesit e makinave luksoze.<\/span><\/p>\n Komentues online dhe p\u00ebrdorues t\u00eb rrjeteve sociale e quajt\u00ebn modelin Luce, i projektuar nga ish-dizajneri kryesor i Apple, Sir Jony Ive, \u201cnj\u00eb fyerje ndaj mark\u00ebs\u201d dhe \u201ctmerr\u00ebsisht zhg\u00ebnjyes\u201d, nd\u00ebrsa aksionet e prodhuesit t\u00eb makinave luksoze ran\u00eb me gati 8 p\u00ebr qind n\u00eb burs\u00ebn e Milanos t\u00eb mart\u00ebn.<\/span><\/p>\n Ferrari kishte paralajm\u00ebruar paraprakisht se dizajni i makin\u00ebs s\u00eb par\u00eb sportive me pes\u00eb vende dhe autonomi prej 530 kilometrash ishte q\u00ebllimisht \u201cpolarizues\u201d, nd\u00ebrsa drejtori ekzekutiv Benedetto Vigna tha se \u201cnjer\u00ebzit kan\u00eb frik\u00eb nga gjith\u00e7ka q\u00eb \u00ebsht\u00eb e re\u201d.<\/span><\/p>\n I projektuar nga studioja LoveFrom e Ive, e themeluar n\u00eb vitin 2019 me bashk\u00ebpun\u00ebtorin e tij afatgjat\u00eb dhe dizajnerin industrial Marc Newson, automjeti elektrik nuk i ngjan asnj\u00eb modeli tjet\u00ebr t\u00eb Ferrarit, me nj\u00eb form\u00eb futuriste si guask\u00eb q\u00eb t\u00eb kujton nj\u00eb sht\u00ebpi prej xhami.<\/span><\/p>\n \u201cKy \u00ebsht\u00eb nj\u00eb lloj tjet\u00ebr Ferrari, apo jo? Dhe ky ishte pik\u00ebrisht q\u00ebllimi,\u201d tha Newson p\u00ebr Financial Times t\u00eb h\u00ebn\u00ebn, duke pranuar se ndiente nj\u00eb lloj \u201cdruajtjeje\u201d p\u00ebr m\u00ebnyr\u00ebn se si njer\u00ebzit do t\u00eb reagonin ndaj modelit.<\/span><\/p>\n Reagimi i fort\u00eb kujtoi polemikat p\u00ebr ribrandimin e Jaguar nga Jaguar Land Rover si nj\u00eb mark\u00eb premium t\u00ebr\u00ebsisht elektrike, duke hequr simbolin e famsh\u00ebm t\u00eb \u201cmacjes k\u00ebrcyese\u201d nga kofanoja.<\/span><\/p>\n Ferrari mori nj\u00eb vendim t\u00eb guximsh\u00ebm p\u00ebr t\u00eb vazhduar me modelin Luce n\u00eb nj\u00eb koh\u00eb kur industria mbetet e ndar\u00eb p\u00ebr pyetjen n\u00ebse ekziston k\u00ebrkes\u00eb natyrale p\u00ebr makina luksoze elektrike, nd\u00ebrkoh\u00eb q\u00eb baza tradicionale e klient\u00ebve dominohet nga adhuruesit e motor\u00ebve me benzin\u00eb dhe zhurm\u00ebs s\u00eb tyre karakteristike.<\/span><\/p>\n Konkurrenti italian Lamborghini anuloi s\u00eb fundmi planet p\u00ebr t\u00eb lan\u00e7uar makin\u00ebn e tij t\u00eb par\u00eb plot\u00ebsisht elektrike, Lanzador, deri n\u00eb vitin 2030 dhe n\u00eb vend t\u00eb saj do t\u00eb prezantoj\u00eb nj\u00eb model hibrid plug-in. Edhe prodhuesi britanik Lotus, n\u00eb pron\u00ebsi t\u00eb kompanis\u00eb kineze Geely, ka ndryshuar strategji duke u fokusuar te modelet hibride plug-in.<\/span><\/p>\n \u201cP\u00ebrhapja e automjeteve elektrike n\u00eb treg, ve\u00e7an\u00ebrisht n\u00eb segmentin ultra-premium, nuk \u00ebsht\u00eb aq e lart\u00eb sa pritej,\u201d tha s\u00eb fundmi Feng Qingfeng, drejtori ekzekutiv i Lotus Group, n\u00eb samitin Future of the Car t\u00eb organizuar nga Financial Times, duke theksuar sidomos dob\u00ebsin\u00eb e k\u00ebrkes\u00ebs n\u00eb Kin\u00eb.<\/span><\/p>\n Bentley pritet t\u00eb prezantoj\u00eb modelin e tij t\u00eb par\u00eb elektrik vitin e ardhsh\u00ebm, por ka reduktuar ndjesh\u00ebm ambiciet fillestare dhe do t\u00eb vazhdoj\u00eb t\u00eb shes\u00eb modele hibride plug-in edhe pas vitit 2035. Nd\u00ebrkoh\u00eb, Rolls-Royce, n\u00eb pron\u00ebsi t\u00eb BMW-s\u00eb, do t\u00eb lan\u00e7oj\u00eb automjete elektrike me dy vende t\u00eb nd\u00ebrtuara me porosi ekskluzivisht p\u00ebr 100 koleksionist\u00eb ultra t\u00eb pasur.<\/span><\/p>\n Analist\u00ebt than\u00eb se reagimi fillestar negativ ndaj modelit t\u00eb ri t\u00eb Ferrarit nuk ishte befasues dhe se sfida kryesore p\u00ebr kompanin\u00eb do t\u00eb jet\u00eb mbushja e librave t\u00eb porosive me klient\u00ebt shum\u00eb specifik\u00eb q\u00eb ajo ka synuar p\u00ebr modelin Luce.<\/span><\/p>\n \u201cNe besojm\u00eb se ka koleksionist\u00eb dhe klient\u00eb q\u00eb duan t\u00eb kompletojn\u00eb koleksionet e tyre, si dhe klient\u00eb t\u00eb rinj p\u00ebr Ferrarin, mjaftuesh\u00ebm p\u00ebr t\u00eb siguruar q\u00eb Luce t\u00eb vendos\u00eb fort pozicionin e tij n\u00eb gam\u00ebn e Ferrarit,\u201d shkroi analisti i Bernstein, Stephen Reitman, n\u00eb nj\u00eb raport t\u00eb mart\u00ebn.<\/span><\/p>\n Drejtuesit e Ferrarit kan\u00eb th\u00ebn\u00eb se nuk synojn\u00eb baz\u00ebn tradicionale t\u00eb fansave t\u00eb kompanis\u00eb p\u00ebr t\u00eb bler\u00eb Luce, por po fokusohen tek ata q\u00eb tashm\u00eb jan\u00eb t\u00eb apasionuar pas drejtimit t\u00eb automjeteve elektrike. Gjysma e njer\u00ebzve t\u00eb ftuar n\u00eb eventin treditor t\u00eb prezantimit nuk ishin drejtues Ferrarish, nd\u00ebrsa p\u00ebr modelet e m\u00ebparshme kjo p\u00ebrqindje zakonisht ka qen\u00eb vet\u00ebm 10 deri n\u00eb 20 p\u00ebr qind.<\/span><\/p>\n P\u00ebr her\u00eb t\u00eb par\u00eb n\u00eb historin\u00eb e kompanis\u00eb, Ferrari do t\u2019u jap\u00eb t\u00eb nj\u00ebjtin prioritet klient\u00ebve t\u00eb rinj p\u00ebr porosit\u00eb, n\u00eb vend q\u00eb p\u00ebrpar\u00ebsi t\u2019u jepet klient\u00ebve tradicional\u00eb.<\/span><\/p>\n Modeli ka nj\u00eb \u00e7mim fillestar prej 550 mij\u00eb eurosh n\u00eb Itali, duke e b\u00ebr\u00eb at\u00eb modelin m\u00eb t\u00eb shtrenjt\u00eb t\u00eb Ferrarit jasht\u00eb kategoris\u00eb s\u00eb supermakinave. Purosangue, modeli i par\u00eb me kat\u00ebr dyer dhe kat\u00ebr vende i Ferrarit, kishte nj\u00eb \u00e7mim fillestar prej 450 mij\u00eb eurosh.<\/span><\/p>\n Megjith\u00ebse Ferrari nuk publikon objektiva shitjesh, Scott Sherwood, analist i pavarur i markave luksoze t\u00eb automobilave, tha se fokusi kryesor i kompanis\u00eb ndoshta jan\u00eb sip\u00ebrmarr\u00ebsit e teknologjis\u00eb n\u00eb Silicon Valley dhe se \u00e7mimi reflekton \u201cshkall\u00ebn e ambicies s\u00eb saj\u201d.<\/span><\/p>\n \u201cN\u00eb llogaritjet e Ferrarit, fakti n\u00ebse shumica e klient\u00ebve aktual\u00eb t\u00eb Ferrarit mendojn\u00eb se Luce \u00ebsht\u00eb \u2018cool\u2019 \u00ebsht\u00eb i par\u00ebnd\u00ebsish\u00ebm,\u201d tha Sherwood. \u201cN\u00ebse modeli \u00ebsht\u00eb testuar mjaftuesh\u00ebm mir\u00eb te komuniteti i teknologjis\u00eb p\u00ebr t\u00eb mbushur librin e porosive, kjo \u00ebsht\u00eb gjith\u00e7ka q\u00eb i intereson kompanis\u00eb.\u201d<\/span><\/p>\n Drejtuesit e Ferrarit dhe shum\u00eb analist\u00eb nuk jan\u00eb shum\u00eb t\u00eb shqet\u00ebsuar p\u00ebr ndikimin q\u00eb Luce mund t\u00eb ket\u00eb n\u00eb marzhet e fitimit.<\/span><\/p>\n Vigna ka deklaruar se hyrja e Ferrarit n\u00eb tregun e automjeteve elektrike nuk do t\u00eb d\u00ebmtoj\u00eb marzhin operativ prej 30 p\u00ebr qind, q\u00eb \u00ebsht\u00eb nd\u00ebr m\u00eb t\u00eb lart\u00ebt n\u00eb industri, pasi kompania synon t\u00eb shes\u00eb vet\u00ebm volume t\u00eb kufizuara. Prodhuesi tani synon q\u00eb deri n\u00eb vitin 2030 vet\u00ebm 20 p\u00ebr qind e modeleve t\u00eb tij t\u00eb jen\u00eb plot\u00ebsisht elektrike, gjysma e objektivit fillestar, shkruan FT<\/a>.<\/span><\/p>\n N\u00eb nj\u00eb intervist\u00eb t\u00eb h\u00ebn\u00ebn, Vigna tha se nuk ishte \u201caspak i frik\u00ebsuar\u201d nga m\u00ebnyra se si njer\u00ebzit do t\u00eb reagonin ndaj Luce.<\/span><\/p>\n \u201cNe investuam shum\u00eb para n\u00eb t\u00eb, por gjithashtu punuam q\u00eb kjo makin\u00eb t\u00eb ishte fitimprur\u00ebse,\u201d tha ai.<\/span><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":" Prezantimi i automjetit t\u00eb par\u00eb elektrik t\u00eb Ferrarit ka shkaktuar reagim t\u00eb fort\u00eb nga investitor\u00ebt dhe rrjetet sociale p\u00ebr shkak t\u00eb dizajnit provokues dhe \u00e7mimit prej 550 mij\u00eb eurosh, duke nxjerr\u00eb n\u00eb pah sfidat q\u00eb tranzicioni energjetik po krijon p\u00ebr prodhuesit e makinave luksoze. Komentues online dhe p\u00ebrdorues t\u00eb rrjeteve sociale e quajt\u00ebn modelin Luce, […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":51,"featured_media":803180,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-803179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fast-foodi"],"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/803179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/comments?post=803179"}],"version-history":[{"count":0,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/803179\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/media\/803180"}],"wp:attachment":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/media?parent=803179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/categories?post=803179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/tags?post=803179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}