{"id":780039,"date":"2026-01-07T07:44:20","date_gmt":"2026-01-07T06:44:20","guid":{"rendered":"https:\/\/www.hashtag.al\/?p=780039"},"modified":"2026-01-07T07:44:20","modified_gmt":"2026-01-07T06:44:20","slug":"ai-po-ndryshon-menyren-e-blerjeve-por-konsumatoret-kerkojne-ende-kontroll-dhe-ndihme-njerezore","status":"publish","type":"post","link":"https:\/\/www.hashtag.al\/index.php\/2026\/01\/07\/ai-po-ndryshon-menyren-e-blerjeve-por-konsumatoret-kerkojne-ende-kontroll-dhe-ndihme-njerezore\/","title":{"rendered":"AI po ndryshon m\u00ebnyr\u00ebn e blerjeve, por konsumator\u00ebt k\u00ebrkojn\u00eb ende kontroll dhe ndihm\u00eb njer\u00ebzore","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"\"<\/p>\n

P\u00ebrdorimi i inteligjenc\u00ebs artificiale (AI) po b\u00ebhet gjithnj\u00eb e m\u00eb i pranish\u00ebm n\u00eb bot\u00ebn e biznesit dhe t\u00eb tregtis\u00eb, duke ndryshuar m\u00ebnyr\u00ebn se si konsumator\u00ebt informohen dhe kryejn\u00eb blerje. Sipas nj\u00eb raporti t\u00eb ri t\u00eb kompanis\u00eb teknologjike Capgemini, rreth 25% e konsumator\u00ebve n\u00eb vitin 2025 kan\u00eb p\u00ebrdorur mjete blerjeje t\u00eb bazuara n\u00eb inteligjenc\u00eb artificiale, nd\u00ebrsa 31% t\u00eb tjer\u00eb planifikojn\u00eb t\u2019i p\u00ebrdorin n\u00eb t\u00eb ardhmen, p\u00ebrcjell Euronews.<\/a><\/span><\/span><\/p>\n

Raporti, i bazuar n\u00eb anketa globale dhe intervista me drejtues t\u00eb sektorit t\u00eb shitjes me pakic\u00eb, thekson se bizneset duhet t\u00eb p\u00ebrshtaten me realitetin e ri, ku produktet nuk mjafton vet\u00ebm t\u00eb gjenden nga konsumator\u00ebt, por duhet t\u00eb \u201czgjidhen\u201d nga algoritmet. Sipas Capgemini, suksesi i markave do t\u00eb varet gjithnj\u00eb e m\u00eb shum\u00eb nga aft\u00ebsia p\u00ebr t\u2019u rekomanduar nga sistemet e AI-s\u00eb.<\/span><\/p>\n

Konsumator\u00ebt po e p\u00ebrdorin inteligjenc\u00ebn artificiale n\u00eb forma t\u00eb ndryshme: nga k\u00ebshillimi p\u00ebr produkte, te blerjet direkte p\u00ebrmes chatbot-\u00ebve apo edhe delegimi i blerjeve tek asistent\u00eb virtual\u00eb. Vitin e kaluar, OpenAI njoftoi se p\u00ebrdoruesit n\u00eb SHBA mund t\u00eb blinin produkte nga platforma si Etsy, Shopify dhe Walmart p\u00ebrmes ChatGPT.<\/span><\/p>\n

Megjithat\u00eb, jo t\u00eb gjitha kompanit\u00eb po ndjekin t\u00eb nj\u00ebjt\u00ebn qasje. Amazon, p\u00ebr shembull, ka kufizuar aksesin e OpenAI n\u00eb t\u00eb dh\u00ebnat e saj, duke synuar t\u00eb ruaj\u00eb kontrollin mbi tregun e reklamave n\u00eb tregtin\u00eb elektronike dhe zhvillimin e AI-s\u00eb s\u00eb vet.<\/span><\/p>\n

Raporti tregon se 63% e konsumator\u00ebve d\u00ebshirojn\u00eb p\u00ebrmbajtje blerjeje t\u00eb personalizuar nga AI, por shqet\u00ebsimet mbeten t\u00eb larta. Rreth 71% e t\u00eb anketuarve shprehen t\u00eb shqet\u00ebsuar p\u00ebr m\u00ebnyr\u00ebn se si teknologjia p\u00ebrdor t\u00eb dh\u00ebnat e tyre personale. Po ashtu, 66% e konsumator\u00ebve vler\u00ebsojn\u00eb ende pranin\u00eb e ndihm\u00ebs njer\u00ebzore n\u00eb momentin e blerjes, duke treguar se teknologjia nuk po e z\u00ebvend\u00ebson plot\u00ebsisht nd\u00ebrveprimin njer\u00ebzor.<\/span><\/p>\n

Sipas Capgemini, bizneset duhet t\u00eb ofrojn\u00eb nj\u00eb ekuilib\u00ebr mes komoditetit digjital dhe mb\u00ebshtetjes njer\u00ebzore. Chatbot-\u00ebt e sh\u00ebrbimit ndaj klientit, ndon\u00ebse ofrojn\u00eb asistenc\u00eb 24\/7, rezultuan m\u00eb pak t\u00eb p\u00eblqyer, duke k\u00ebnaqur vet\u00ebm 57% t\u00eb p\u00ebrdoruesve.<\/span><\/p>\n

Raporti sugjeron se p\u00ebr t\u2019u p\u00ebrshtatur me k\u00ebt\u00eb tranzicion, kompanit\u00eb duhet t\u00eb ofrojn\u00eb t\u00eb dh\u00ebna t\u00eb detajuara, t\u00eb p\u00ebrdit\u00ebsuara dhe t\u00eb lexueshme p\u00ebr makinat, n\u00eb m\u00ebnyr\u00eb q\u00eb algoritmet t\u00eb kuptojn\u00eb dhe rekomandojn\u00eb m\u00eb leht\u00eb produktet. Vler\u00ebsimet dhe komentet nga pal\u00eb t\u00eb treta jan\u00eb gjithashtu t\u00eb r\u00ebnd\u00ebsishme p\u00ebr m\u00ebnyr\u00ebn se si AI p\u00ebrshkruan markat dhe produktet.<\/span><\/p>\n

N\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb, konsumator\u00ebt k\u00ebrkojn\u00eb transparenc\u00eb dhe kontroll m\u00eb t\u00eb madh. Sipas raportit, shumica d\u00ebshiron t\u00eb vendos\u00eb kufij shpenzimesh p\u00ebr asistent\u00ebt digjital\u00eb, t\u00eb miratoj\u00eb blerjet e iniciuara nga AI dhe t\u00eb dalloj\u00eb qart\u00eb p\u00ebrmbajtjen apo reklamat e gjeneruara nga inteligjenca artificiale.<\/span><\/p>\n

Capgemini thekson se e ardhmja e tregtis\u00eb do t\u00eb varet nga aft\u00ebsia e bizneseve p\u00ebr t\u00eb kombinuar teknologjin\u00eb me besimin, transparenc\u00ebn dhe rolin aktiv t\u00eb konsumatorit n\u00eb \u00e7do hap t\u00eb procesit t\u00eb blerjes.<\/span><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

P\u00ebrdorimi i inteligjenc\u00ebs artificiale (AI) po b\u00ebhet gjithnj\u00eb e m\u00eb i pranish\u00ebm n\u00eb bot\u00ebn e biznesit dhe t\u00eb tregtis\u00eb, duke ndryshuar m\u00ebnyr\u00ebn se si konsumator\u00ebt informohen dhe kryejn\u00eb blerje. Sipas nj\u00eb raporti t\u00eb ri t\u00eb kompanis\u00eb teknologjike Capgemini, rreth 25% e konsumator\u00ebve n\u00eb vitin 2025 kan\u00eb p\u00ebrdorur mjete blerjeje t\u00eb bazuara n\u00eb inteligjenc\u00eb artificiale, nd\u00ebrsa […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":32,"featured_media":369054,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-780039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fast-foodi"],"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/780039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/comments?post=780039"}],"version-history":[{"count":99999,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/780039\/revisions"}],"predecessor-version":[{"id":780040,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/780039\/revisions\/780040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/media\/369054"}],"wp:attachment":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/media?parent=780039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/categories?post=780039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/tags?post=780039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}