{"id":759049,"date":"2025-09-05T18:50:41","date_gmt":"2025-09-05T16:50:41","guid":{"rendered":"https:\/\/www.hashtag.al\/?p=759049"},"modified":"2025-09-05T18:50:41","modified_gmt":"2025-09-05T16:50:41","slug":"be-gjobit-google-me-2-42-miliarde-euro-per-abuzim-me-poziten-dominuese-ne-tregun-e-kerkimit-online","status":"publish","type":"post","link":"https:\/\/www.hashtag.al\/index.php\/2025\/09\/05\/be-gjobit-google-me-2-42-miliarde-euro-per-abuzim-me-poziten-dominuese-ne-tregun-e-kerkimit-online\/","title":{"rendered":"BE gjobit Google me 2.42 miliard\u00eb euro p\u00ebr abuzim me pozit\u00ebn dominuese n\u00eb tregun e k\u00ebrkimit online","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"\"
\nKomisioni Evropian ka gjobitur Google me <\/span>2.42 miliard\u00eb euro<\/span> p\u00ebr shkelje t\u00eb rregullave t\u00eb konkurrenc\u00ebs n\u00eb Bashkimin Evropian. Sipas vendimit t\u00eb Komisionit<\/a><\/span>, Google ka <\/span>abuzuar me pozit\u00ebn e saj dominuese<\/span> si motor k\u00ebrkimi, duke i dh\u00ebn\u00eb <\/span>avantazh t\u00eb padrejt\u00eb sh\u00ebrbimit t\u00eb vet t\u00eb krahasimit t\u00eb produkteve<\/span>, t\u00eb njohur si <\/span>Google Shopping<\/span>.<\/span><\/p>\n

Hetimi i Komisionit zbuloi se Google ka favorizuar sistematikisht sh\u00ebrbimin e saj t\u00eb krahasimit t\u00eb \u00e7mimeve n\u00eb rezultatet e k\u00ebrkimit, duke e vendosur at\u00eb n\u00eb pozicionet m\u00eb t\u00eb larta, n\u00eb m\u00ebnyr\u00eb shum\u00eb t\u00eb dukshme dhe t\u00ebrheq\u00ebse p\u00ebr p\u00ebrdoruesit. N\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb, sh\u00ebrbimet konkurrente jan\u00eb shtyr\u00eb m\u00eb posht\u00eb n\u00eb rezultate, shpesh n\u00eb faqet e kat\u00ebrta apo m\u00eb tej, ku klikimet jan\u00eb shum\u00eb t\u00eb rralla.<\/span><\/p>\n

Kjo praktik\u00eb ka qen\u00eb n\u00eb fuqi q\u00eb prej vitit 2008 n\u00eb vende si Gjermania dhe Mbret\u00ebria e Bashkuar, dhe \u00ebsht\u00eb zgjeruar n\u00eb shum\u00eb shtete t\u00eb tjera an\u00ebtare t\u00eb BE-s\u00eb deri n\u00eb vitin 2013.<\/span><\/p>\n

Sipas rregullave t\u00eb BE-s\u00eb p\u00ebr konkurrenc\u00ebn, t\u00eb jesh kompani dominuese n\u00eb nj\u00eb treg nuk \u00ebsht\u00eb e paligjshme n\u00eb vetvete. Por nj\u00eb kompani e till\u00eb ka p\u00ebrgjegj\u00ebsi t\u00eb ve\u00e7ant\u00eb p\u00ebr t\u00eb mos p\u00ebrdorur fuqin\u00eb e saj p\u00ebr t\u00eb shtypur konkurrenc\u00ebn n\u00eb tregje t\u00eb tjera.<\/span><\/p>\n

N\u00eb k\u00ebt\u00eb rast, Google ka p\u00ebrdorur pozit\u00ebn e saj si motor k\u00ebrkimi p\u00ebr t\u00eb shtyr\u00eb p\u00ebrpara nj\u00eb produkt tjet\u00ebr t\u00eb vetin \u2013 Google Shopping \u2013 n\u00eb d\u00ebm t\u00eb konkurrent\u00ebve. Kjo nuk konsiderohet konkurrenc\u00eb e ndershme, por nj\u00eb shfryt\u00ebzim i pozit\u00ebs dominuese, gj\u00eb q\u00eb bie ndesh me ligjet e BE-s\u00eb.<\/span><\/p>\n

Google ka p\u00ebrfituar ndjesh\u00ebm nga kjo praktik\u00eb, duke e rritur ndjesh\u00ebm trafikun drejt Google Shopping. N\u00eb disa vende si Britania e Madhe, trafiku \u00ebsht\u00eb rritur deri n\u00eb 45 her\u00eb.<\/span><\/p>\n

Konkurrent\u00ebt kan\u00eb humbur ndjesh\u00ebm trafik, duke sh\u00ebnuar r\u00ebnie deri n\u00eb 92% n\u00eb Gjermani dhe 80% n\u00eb Franc\u00eb.<\/span><\/p>\n

Konsumator\u00ebt evropian\u00eb kan\u00eb humbur mund\u00ebsin\u00eb p\u00ebr t\u00eb zgjedhur mes alternativave t\u00eb ndryshme dhe p\u00ebr t\u00eb p\u00ebrfituar nga konkurrenca reale n\u00eb treg.<\/span><\/p>\n

Komisioni i ka dh\u00ebn\u00eb Google 90 dit\u00eb afat p\u00ebr t\u00eb ndaluar praktikat e paligjshme dhe p\u00ebr t\u00eb siguruar trajtim t\u00eb barabart\u00eb p\u00ebr konkurrent\u00ebt n\u00eb rezultatet e k\u00ebrkimit. N\u00ebse nuk respekton vendimin, Google mund t\u00eb p\u00ebrballet me gjoba shtes\u00eb ditore deri n\u00eb 5% t\u00eb xhiros globale ditore t\u00eb kompanis\u00eb m\u00ebm\u00eb, Alphabet.<\/span><\/p>\n

Google ka p\u00ebrgjegj\u00ebsin\u00eb t\u00eb tregoj\u00eb se si do ta zbatoj\u00eb k\u00ebt\u00eb vendim dhe t\u00eb raportoj\u00eb rregullisht p\u00ebr p\u00ebrparimin e saj.<\/span><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Komisioni Evropian ka gjobitur Google me 2.42 miliard\u00eb euro p\u00ebr shkelje t\u00eb rregullave t\u00eb konkurrenc\u00ebs n\u00eb Bashkimin Evropian. Sipas vendimit t\u00eb Komisionit, Google ka abuzuar me pozit\u00ebn e saj dominuese si motor k\u00ebrkimi, duke i dh\u00ebn\u00eb avantazh t\u00eb padrejt\u00eb sh\u00ebrbimit t\u00eb vet t\u00eb krahasimit t\u00eb produkteve, t\u00eb njohur si Google Shopping. Hetimi i Komisionit zbuloi […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":32,"featured_media":659621,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-759049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fast-foodi"],"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/759049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/comments?post=759049"}],"version-history":[{"count":99999,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/759049\/revisions"}],"predecessor-version":[{"id":759052,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/759049\/revisions\/759052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/media\/659621"}],"wp:attachment":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/media?parent=759049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/categories?post=759049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/tags?post=759049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}