{"id":745952,"date":"2025-06-10T22:09:08","date_gmt":"2025-06-10T20:09:08","guid":{"rendered":"https:\/\/www.hashtag.al\/?p=745952"},"modified":"2025-06-10T22:17:44","modified_gmt":"2025-06-10T20:17:44","slug":"dy-vellezer-ne-beteje-per-drejtimin-e-perandorise-mediatike-evropiane","status":"publish","type":"post","link":"https:\/\/www.hashtag.al\/index.php\/2025\/06\/10\/dy-vellezer-ne-beteje-per-drejtimin-e-perandorise-mediatike-evropiane\/","title":{"rendered":"Dy v\u00ebllez\u00ebr n\u00eb \u201cbetej\u00eb\u201d p\u00ebr drejtimin e perandoris\u00eb mediatike evropiane","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

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N\u00eb qytetin e qet\u00eb gjerman t\u00eb G\u00fctersloh, dy v\u00ebllez\u00ebr tridhjet\u00eb e ca vje\u00e7ar\u00eb jav\u00ebn e kaluar pretenduan se do em\u00ebroheshin si shefi i ardhsh\u00ebm i Bertelsmann, nj\u00eb prej perandorive m\u00eb t\u00eb fuqishme mediatike t\u00eb Evrop\u00ebs.<\/span><\/p>\n

\u00c7\u00ebshtja e trash\u00ebgimis\u00eb ishte n\u00eb aj\u00ebr, nd\u00ebrsa Carsten Coesfeld, 38 vje\u00e7, dhe v\u00ebllai i tij Thomas, 35 vje\u00e7, mbajt\u00ebn secili diskutime energjike n\u00eb stilin \u201cTed Talk\u201d mbi “rritjen” dhe “shnd\u00ebrrimin” t\u00eb m\u00ebrkur\u00ebn e kaluar. Prezantimet, pjes\u00eb e nj\u00eb takimi dy-ditor t\u00eb korporat\u00ebs, dukeshin si nj\u00eb audicion publik p\u00ebr pun\u00ebn.<\/span><\/p>\n

V\u00ebllez\u00ebrit po shfaqeshin para nj\u00eb audience prej 500 drejtuesish t\u00eb lart\u00eb t\u00eb Bertelsmann, t\u00eb mbushur plot n\u00eb nj\u00eb teat\u00ebr n\u00eb qytetin e lindjes s\u00eb grupit 190-vje\u00e7ar. Ai zot\u00ebron botuesin \u201cPenguin Random House\u201d, transmetuesin \u201cRTL\u201d dhe \u201cBMG\u201d, nj\u00eb biznes muzikor q\u00eb p\u00ebrfaq\u00ebson yje si Kylie Minogue.<\/span><\/p>\n

Pas prezantimit t\u00eb tij, Thomas pranoi p\u00ebr Financial Times se ishte “shum\u00eb nervoz” duke pasur parasysh audienc\u00ebn.<\/span><\/p>\n

Kalimi n\u00eb brezin e shtat\u00eb t\u00eb udh\u00ebheqjes familjare vjen gjat\u00eb nj\u00eb kohe t\u00eb trazuar si n\u00eb industrin\u00eb e medias ashtu edhe n\u00eb ekonomin\u00eb globale.<\/span><\/p>\n

Me pothuajse 30 p\u00ebrqind t\u00eb t\u00eb ardhurave q\u00eb vijn\u00eb nga Amerika e Veriut, Bertelsmann \u00ebsht\u00eb i ekspozuar ndaj pasojave t\u00eb luft\u00ebs tregtare SHBA-Evrop\u00eb. Nd\u00ebrkoh\u00eb, kompania po p\u00ebrballet me nj\u00eb treg t\u00eb ngadalt\u00eb reklamash dhe konkurrenc\u00eb nga gjigant\u00ebt e transmetimit, p\u00ebrfshir\u00eb Netflix.<\/span><\/p>\n

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BMG p\u00ebrfaq\u00ebson artiste si Kylie Minogue \u00a9 Henry Nicholls\/AFP\/Getty Images<\/em><\/span><\/p><\/div>\n

Vendimi se kush do marr\u00eb pozicionin m\u00eb t\u00eb lart\u00eb i takon kryetarit t\u00eb kompanis\u00eb Christoph Mohn, 59 vje\u00e7, dhe n\u00ebn\u00ebs s\u00eb tij 83-vje\u00e7are, Liz, e veja e Reinhard Mohn, i cili e transformoi Bertelsmann nga nj\u00eb biznes i vog\u00ebl shtypi n\u00eb nj\u00eb gjigant botimesh dhe televizion me t\u00eb ardhura prej gati 19 miliard\u00eb eurosh.<\/span><\/p>\n

Familja shpreson t\u00eb zgjedh\u00eb nj\u00ebrin v\u00eblla deri n\u00eb fund t\u00eb vitit, ose m\u00eb s\u00eb voni deri ver\u00ebn e ardhshme.<\/span><\/p>\n

Thomas Schuler, i cili ka shkruar dy libra mbi Bertelsmann, e karakterizoi vendimin me t\u00eb cilin p\u00ebrballet familja si nj\u00eb “\u00e7ast v\u00ebrtet dometh\u00ebn\u00ebs” n\u00eb historin\u00eb e kompanis\u00eb.<\/span><\/p>\n

Christoph Mohn po zgjedh midis dy kandidat\u00ebve me njohuri t\u00eb thella t\u00eb biznesit familjar.<\/span><\/p>\n

Carsten, i cili drejton deg\u00ebn e kapitalit sip\u00ebrmarr\u00ebs t\u00eb Bertelsmann, \u00ebsht\u00eb nj\u00eb ish-analist i Goldman Sachs, i p\u00ebrshkruar nga koleg\u00ebt si nj\u00eb shef i kujdessh\u00ebm me nj\u00eb prirje p\u00ebr numra.<\/span><\/p>\n

Thomas, kreu i \u201cBMG\u201d, shoq\u00ebrohet me muzikant\u00eb si Lenny Kravitz dhe Bryan Adams dhe ka nj\u00eb oreks p\u00ebr makinat e shpejtaa – gjat\u00eb nj\u00eb prove t\u00eb fundit t\u00eb nj\u00eb makine sportive Xiaomi, ai i k\u00ebrkoi shoferit t\u00eb p\u00ebrshpejtonte nga 0 n\u00eb 200 km n\u00eb or\u00eb shtat\u00eb her\u00eb radhazi.<\/span><\/p>\n

Zyrtar\u00eb t\u00eb lart\u00eb t\u00eb kompanis\u00eb thon\u00eb se Carsten dhe Thomas jan\u00eb t\u00eb vetmit dy kandidat\u00eb q\u00eb po merren n\u00eb konsiderat\u00eb p\u00ebr k\u00ebt\u00eb pun\u00eb.<\/span><\/p>\n

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Zyra e Bertelsmann n\u00eb Berlin \u00a9 John Macdougall\/AFP\/Getty Images<\/em><\/span><\/p><\/div>\n

Paralelet midis p\u00ebrleshjes n\u00eb krye t\u00eb Bertelsmann dhe komplotit t\u00eb serialit t\u00eb HBO-s\u00eb “Succession”, i cili i v\u00eb f\u00ebmij\u00ebt e zem\u00ebruar t\u00eb nj\u00eb manjati t\u00eb medias kund\u00ebr nj\u00ebri-tjetrit, jan\u00eb t\u00eb pashmangshme.<\/span><\/p>\n

Megjithat\u00eb, Mohn, vendimtari kryesor n\u00eb sag\u00ebn e trash\u00ebgimis\u00eb s\u00eb Bertelsmann, dhe drejtori ekzekutiv i grupit Thomas Rabe, i cili pritet t\u00eb jap\u00eb dor\u00ebheqjen n\u00eb fund t\u00eb vitit 2026, than\u00eb t\u00eb dy se nuk e kishin par\u00eb kurr\u00eb serialin e famsh\u00ebm.<\/span><\/p>\n

Rabe ka qen\u00eb shum\u00eb i p\u00ebrfshir\u00eb n\u00eb p\u00ebrgatitjen e “djemve”, si\u00e7 i quan ai dy trash\u00ebgimtar\u00ebt e Bertelsmann, p\u00ebr ta pasuar at\u00eb. Ai e p\u00ebrdori fjalimin e tij hap\u00ebs n\u00eb mbledhjen e korporatave p\u00ebr t’u zotuar t\u00eb b\u00ebnte “\u00e7do gj\u00eb q\u00eb mundem p\u00ebr ta kaluar k\u00ebt\u00eb kompani te pasardh\u00ebsi im n\u00eb m\u00ebnyr\u00ebn m\u00eb t\u00eb mir\u00eb t\u00eb mundshme”.<\/span><\/p>\n

Biseda midis atyre n\u00eb koktejin q\u00eb pasoi prezantimet e tyre ishte se Thomas, i cili mbante atlete dhe nuk p\u00ebrdorte asnj\u00eb let\u00ebr prezantuese, dukej m\u00eb i shpenguar n\u00eb sken\u00eb. V\u00ebllai i tij m\u00eb i madh Carsten, i cili drejton nj\u00eb portofol prej 370 investimesh kapitali sip\u00ebrmarr\u00ebs, shihet si m\u00eb analitik nga t\u00eb dy.<\/span><\/p>\n

Dueli v\u00ebllaz\u00ebror ka koh\u00eb q\u00eb \u00ebsht\u00eb duke u p\u00ebrgatitur. Kur ishin af\u00ebrsisht 14 dhe 11 vje\u00e7, gjysh\u00ebrit e tyre i pyet\u00ebn gjat\u00eb nj\u00eb pasditje \u00e7aji dhe \u00ebmb\u00eblsire t\u00eb diel\u00ebn, n\u00ebse shihnin nj\u00eb t\u00eb ardhme p\u00ebr veten e tyre n\u00eb kompani.<\/span><\/p>\n

“Askush nuk tha kurr\u00eb duhet ta b\u00ebsh k\u00ebt\u00eb,”<\/em> tha Carsten.<\/span><\/p>\n

“Gjithmon\u00eb kam ndjer\u00eb se kam lirin\u00eb… t\u00eb b\u00ebj \u00e7far\u00eb t\u00eb dua.”<\/em><\/span><\/p>\n

\"\"<\/span><\/p>\n

Carsten dhe Thomas iu bashkuan biznesit familjar pas periudhave t\u00eb pun\u00ebs n\u00eb Goldman dhe McKinsey, p\u00ebrkat\u00ebsisht. M\u00eb pas ata u zhvendos\u00ebn n\u00eb role dhe divizione t\u00eb ndryshme \u00e7do disa vjet.<\/span><\/p>\n

Nd\u00ebrkoh\u00eb q\u00eb p\u00ebrballja e dy v\u00ebllez\u00ebrve kund\u00ebr nj\u00ebri-tjetrit mund t\u00eb pritet t\u00eb tendos\u00eb edhe lidhjet m\u00eb t\u00eb ngushta familjare, drejtuesit e Bertelsmann k\u00ebmb\u00ebngulin se nuk ka shenja mosmarr\u00ebveshjeje.<\/span><\/p>\n

“Pyesni k\u00ebdo k\u00ebtu n\u00ebse i ka par\u00eb ndonj\u00ebher\u00eb duke u grindur dhe askush nuk do t\u00eb thot\u00eb po,” <\/em>tha Kay Krafft, drejtuese e divizionit t\u00eb arsimit t\u00eb Bertelsmann.<\/span><\/p>\n

“Nuk ka shum\u00eb biznese familjare ku mund ta thuash k\u00ebt\u00eb.”<\/em><\/span><\/p>\n

Megjithat\u00eb, dinamikat familjare nuk kan\u00eb qen\u00eb gjithmon\u00eb kaq harmonike.<\/span><\/p>\n

Romanca e Reinhard Mohn me Liz filloi gjat\u00eb nj\u00eb loje zyre, kur ajo ishte nj\u00eb operatore telefonike 17-vje\u00e7are. Pavar\u00ebsisht se ishte i martuar me nj\u00eb grua tjet\u00ebr, me t\u00eb cil\u00ebn kishte tre f\u00ebmij\u00eb, Mohn pati edhe tre f\u00ebmij\u00eb t\u00eb tjer\u00eb me Liz. Marr\u00ebdh\u00ebnia u mbajt sekret p\u00ebr m\u00eb shum\u00eb se 20 vjet.<\/span><\/p>\n

Liz mori p\u00ebrsip\u00ebr kreun e kompanis\u00eb pas vdekjes s\u00eb Reinhard n\u00eb vitin 2009 dhe ia dor\u00ebzoi frenat djalit t\u00eb saj Christoph kat\u00ebr vjet m\u00eb von\u00eb. Burime t\u00eb larta t\u00eb Bertelsmann thon\u00eb se ajo mbetet shum\u00eb me ndikim prapa skenave dhe ka nxitur promovimin e dy v\u00ebllez\u00ebrve, edhe pse ata jan\u00eb pasardh\u00ebs t\u00eb Reinhard Mohn dhe gruas s\u00eb tij t\u00eb par\u00eb, Magdalene.<\/span><\/p>\n

Bertelsmann, i cili \u00ebsht\u00eb 100 p\u00ebr qind n\u00eb pron\u00ebsi t\u00eb familjes dhe fondacioneve t\u00eb tyre bamir\u00ebse, \u00ebsht\u00eb nj\u00eb konglomerat i p\u00ebrhapur q\u00eb zot\u00ebron qindra biznese, duke p\u00ebrfshir\u00eb nj\u00eb biznes t\u00eb zinxhirit t\u00eb furnizimit Arvato dhe nj\u00eb grup universitar brazilian.<\/span><\/p>\n

Fran\u00e7ois Godard, nj\u00eb analist n\u00eb konsulenc\u00ebn mediatike Enders Analysis, e p\u00ebrshkroi Bertelsmann, e cila mban selin\u00eb e saj globale n\u00eb G\u00fctersloh, nj\u00eb qytet me vet\u00ebm 100,000 banor\u00eb, si nj\u00eb \u201clloj t\u00eb caktuar kompanie gjermane – provinciale, por globale\u201d.<\/span><\/p>\n

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Drejtori ekzekutiv Thomas Rabe pritet t\u00eb jap\u00eb dor\u00ebheqjen n\u00eb fund t\u00eb vitit 2026 \u00a9 John Macdougall\/AFP\/Getty Images<\/em><\/span><\/p><\/div>\n

Nj\u00eb drejtues aktual e krahasoi pun\u00ebn p\u00ebr Bertelsmann me t\u00eb qenit pjes\u00eb e nj\u00eb “firme private kapitali t\u00eb mir\u00eb dhe miq\u00ebsore”. Shum\u00eb njer\u00ebz t\u00eb brendsh\u00ebm thon\u00eb se pron\u00ebsia familjare i mund\u00ebson Bertelsmann t\u00eb ket\u00eb nj\u00eb k\u00ebndv\u00ebshtrim afatgjat\u00eb dhe se drejtuesit jan\u00eb t\u00eb lumtur t’ua kalojn\u00eb p\u00ebrgjegj\u00ebsin\u00eb krer\u00ebve t\u00eb divizioneve.<\/span><\/p>\n

“Ata jan\u00eb gjithmon\u00eb k\u00ebtu n\u00ebse kemi nevoj\u00eb p\u00ebr ndihm\u00ebn e tyre”<\/em>, tha Nihar Malaviya, drejtor ekzekutiv i Penguin Random House me seli n\u00eb Nju Jork.<\/span><\/p>\n

“Por p\u00ebr sa koh\u00eb q\u00eb i p\u00ebrmbushni pritshm\u00ebrit\u00eb e tyre, ata jan\u00eb larg nd\u00ebrhyrjes q\u00eb mund t\u00eb ken\u00eb.”<\/em><\/span><\/p>\n

Nj\u00eb ish-drejtues ekzekutiv ishte m\u00eb pak komplimentues, duke e karakterizuar Bertelsmann si nj\u00eb organizat\u00eb thell\u00ebsisht konservatore q\u00eb ishte pak m\u00eb shum\u00eb se nj\u00eb “zyr\u00eb familjare e lavd\u00ebruar” q\u00eb po b\u00ebhej “gjithnj\u00eb e m\u00eb pak e r\u00ebnd\u00ebsishme” n\u00eb sken\u00ebn globale.<\/span><\/p>\n

Ambiciet e Rabe p\u00ebr grupin sugjerojn\u00eb se ai i sheh gj\u00ebrat shum\u00eb ndryshe. Drejtori ekzekutiv tha se Bertelsmann duhet t\u00eb arrij\u00eb 24 miliard\u00eb euro t\u00eb ardhura dhe 2 miliard\u00eb euro fitim neto n\u00eb vitet e ardhshme. Duke pasur parasysh se fitimi neto vitin e kaluar ishte pak mbi 1 miliard euro, Rabe po vendos nj\u00eb standard t\u00eb lart\u00eb p\u00ebr pasardh\u00ebsin e tij.<\/span><\/p>\n

Mohn, kryetari i kompanis\u00eb, tha se nd\u00ebrsa Carsten dhe Thomas kan\u00eb t\u00eb dy “pika t\u00eb forta t\u00eb v\u00ebrteta” si udh\u00ebheq\u00ebs, familja planifikoi ta leht\u00ebsonte pasardh\u00ebsin e Rabe n\u00eb k\u00ebt\u00eb rol duke shp\u00ebrndar\u00eb p\u00ebrgjegj\u00ebsit\u00eb e menaxhimit “n\u00eb m\u00eb shum\u00eb shpatulla” n\u00eb organizat\u00eb.<\/span><\/p>\n

Askush n\u00eb biznes nuk \u00ebsht\u00eb i gatsh\u00ebm t\u00eb parashikoj\u00eb se kush do dal\u00eb fitues. Madje ka edhe nj\u00eb thashethem se Mohn mund t’i em\u00ebroj\u00eb v\u00ebllez\u00ebrit si bashk\u00ebdrejtor\u00eb ekzekutiv\u00eb – nj\u00eb mund\u00ebsi q\u00eb kryetari nuk pranoi ta p\u00ebrjashtonte.<\/span><\/p>\n

“Ne ende nuk e kemi p\u00ebrcaktuar at\u00eb n\u00eb k\u00ebt\u00eb nivel holl\u00ebsish,”<\/em> tha Mohn.<\/span><\/p>\n

Kur u pyet p\u00ebr mund\u00ebsin\u00eb e drejtimit t\u00eb kompanis\u00eb n\u00eb bashk\u00ebpunim me v\u00ebllain e tij, Carsten Coesfeld e shmangu pyetjen, duke th\u00ebn\u00eb se vendimi nuk ishte i tiji.<\/span><\/p>\n

V\u00ebllai i tij m\u00eb i vog\u00ebl, Thomas, i cili e p\u00ebrshkruan veten dhe v\u00ebllain e tij si “shum\u00eb plot\u00ebsues”, ishte m\u00eb pak i kujdessh\u00ebm.<\/span><\/p>\n

“Ka shum\u00eb m\u00ebnyra t\u00eb ndryshme se si mund t\u00eb drejtohen kompanit\u00eb familjare”<\/em>, tha ai.<\/span><\/p>\n

“Shfryt\u00ebzimi maksimal i burimeve q\u00eb keni, mendoj se do t\u00eb jap\u00eb rezultatet m\u00eb t\u00eb mira.”<\/em><\/span><\/p>\n

VINI RE<\/strong><\/span>: Ky material \u00ebsht\u00eb pron\u00ebsi intelektuale e FT<\/a><\/span><\/span><\/p>\n

P\u00ebrgatiti p\u00ebr Hashtag.al,<\/span> Klodian Manjani<\/span><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

N\u00eb qytetin e qet\u00eb gjerman t\u00eb G\u00fctersloh, dy v\u00ebllez\u00ebr tridhjet\u00eb e ca vje\u00e7ar\u00eb jav\u00ebn e kaluar pretenduan se do em\u00ebroheshin si shefi i ardhsh\u00ebm i Bertelsmann, nj\u00eb prej perandorive m\u00eb t\u00eb fuqishme mediatike t\u00eb Evrop\u00ebs. \u00c7\u00ebshtja e trash\u00ebgimis\u00eb ishte n\u00eb aj\u00ebr, nd\u00ebrsa Carsten Coesfeld, 38 vje\u00e7, dhe v\u00ebllai i tij Thomas, 35 vje\u00e7, mbajt\u00ebn secili […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":51,"featured_media":745956,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-745952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ballina"],"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/745952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/comments?post=745952"}],"version-history":[{"count":99999,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/745952\/revisions"}],"predecessor-version":[{"id":745964,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/745952\/revisions\/745964"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/media\/745956"}],"wp:attachment":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/media?parent=745952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/categories?post=745952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/tags?post=745952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}