{"id":741943,"date":"2025-05-17T21:13:04","date_gmt":"2025-05-17T19:13:04","guid":{"rendered":"https:\/\/www.hashtag.al\/?p=741943"},"modified":"2025-05-17T21:13:04","modified_gmt":"2025-05-17T19:13:04","slug":"greqia-padit-adidas-per-reklamen-me-akropolin-shkelje-e-trashegimise-kulturore","status":"publish","type":"post","link":"https:\/\/www.hashtag.al\/index.php\/2025\/05\/17\/greqia-padit-adidas-per-reklamen-me-akropolin-shkelje-e-trashegimise-kulturore\/","title":{"rendered":"Greqia padit Adidas p\u00ebr reklam\u00ebn me Akropolin, shkelje e trash\u00ebgimis\u00eb kulturore","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

<\/span><\/p>\n

Autoritetet greke kan\u00eb nisur veprime ligjore pasi pamjet e nj\u00eb reklame t\u00eb re t\u00eb Adidas, ku Akropoli i shekullit t\u00eb V p.e.s. shfaqet si sfond i nj\u00eb spektakli me dron\u00eb, u publikuan pa dijenin\u00eb e institucioneve shtet\u00ebrore, p\u00ebrcjell The Guardian<\/a><\/span>.<\/span><\/p>\n

Ministrja e Kultur\u00ebs, Lina Mendoni, e cil\u00ebsoi sken\u00ebn si \u201cjasht\u00ebzakonisht t\u00eb pak\u00ebndshme\u201d dhe u shpreh p\u00ebr radion SKAI se \u201c\u00ebsht\u00eb si t\u00eb shoh\u00ebsh k\u00ebpuc\u00ebn Adidas duke goditur Akropolin, n\u00eb aspektin estetik\u201d. Ajo njoftoi se Ministria e Kultur\u00ebs ka depozituar padi \u201ckund\u00ebr \u00e7do p\u00ebrgjegj\u00ebsi\u201d p\u00ebr p\u00ebrdorimin komercial t\u00eb monumentit.<\/span><\/p>\n

\u201cNuk \u00ebsht\u00eb ndjekur procedura ligjore,\u201d tha Mendoni. \u201cN\u00eb thelb kemi t\u00eb b\u00ebjm\u00eb me nj\u00eb reklam\u00eb q\u00eb synon shfryt\u00ebzimin komercial t\u00eb monumenteve.\u201d<\/span><\/p>\n

Sipas saj, p\u00ebrdorimi i Akropolit si sfond n\u00eb video ka shkelur ligjet e rrepta q\u00eb mbrojn\u00eb trash\u00ebgimin\u00eb arkeologjike t\u00eb vendit. Zyra e Prokurorit n\u00eb Athin\u00eb ka hapur nj\u00eb hetim p\u00ebr m\u00ebnyr\u00ebn sesi Adidas ka marr\u00eb lejen p\u00ebr t\u00eb zhvilluar shfaqjen me dron\u00eb, q\u00eb raportohet t\u00eb jet\u00eb organizuar t\u00eb enjten n\u00eb mbr\u00ebmje nga ambientet e Zappeionit \u2013 nj\u00eb monument tjet\u00ebr historik i menaxhuar nga nj\u00eb komision shtet\u00ebror.<\/span><\/p>\n

Mendoni, e cila \u00ebsht\u00eb vet\u00eb arkeologe klasike, theksoi se edhe Zappeioni ka status monumenti dhe duhet t\u00eb kishte marr\u00eb miratim nga Ministria e Kultur\u00ebs. \u201cEdhe k\u00ebtu kemi shkelje t\u00eb ligjit p\u00ebr trash\u00ebgimin\u00eb arkeologjike,\u201d shtoi ajo.<\/span><\/p>\n

Nd\u00ebrkoh\u00eb q\u00eb imazhet u p\u00ebrhap\u00ebn n\u00eb rrjetet sociale dhe zem\u00ebrimi publik u rrit, Adidas reagoi duke deklaruar se ka respektuar t\u00eb gjitha procedurat e nevojshme. \u201cJan\u00eb marr\u00eb dhe respektuar t\u00eb gjitha lejet e k\u00ebrkuara,\u201d tha kompania gjermane n\u00eb nj\u00eb deklarat\u00eb p\u00ebr Reuters. \u201cAsnj\u00eb imazh i monumentit t\u00eb Akropolit nuk \u00ebsht\u00eb p\u00ebrdorur nga Adidas p\u00ebr reklama apo q\u00ebllime t\u00eb tjera.\u201d<\/span><\/p>\n

N\u00eb nj\u00eb vend ku e kaluara antike ka pesh\u00eb t\u00eb madhe kulturore dhe politike, opozita e ka shfryt\u00ebzuar rastin p\u00ebr t\u00eb akuzuar qeverin\u00eb e djatht\u00eb p\u00ebr neglizhenc\u00eb.<\/span><\/p>\n

\u201cAkropoli, nj\u00eb simbol global i kultur\u00ebs dhe demokracis\u00eb, nuk mund t\u00eb trajtohet si sfond p\u00ebr p\u00ebrdorim komercial,\u201d deklaroi partia opozitare Pasok, nd\u00ebrsa Syriza e quajti reklam\u00ebn \u201ckomercializim fyes t\u00eb trash\u00ebgimis\u00eb son\u00eb kulturore\u201d.<\/span><\/p>\n

Menaxhimi i Akropolit, nj\u00eb nga atraksionet m\u00eb t\u00eb vizituara n\u00eb Greqi, \u00ebsht\u00eb ve\u00e7an\u00ebrisht i ndjesh\u00ebm p\u00ebr shkak t\u00eb debatit t\u00eb gjat\u00eb p\u00ebr rikthimin e artefakteve t\u00eb zhvendosura, p\u00ebrfshir\u00eb skulpturat e Partenonit q\u00eb ndodhen n\u00eb Muzeun Britanik.<\/span><\/p>\n

Vet\u00ebm pak jav\u00eb m\u00eb par\u00eb, Ministria greke e Kultur\u00ebs shkaktoi debat pasi refuzoi k\u00ebrkes\u00ebn e regjisorit t\u00eb njohur Yorgos Lanthimos p\u00ebr t\u00eb xhiruar sken\u00ebn p\u00ebrmbyll\u00ebse t\u00eb filmit t\u00eb tij t\u00eb ri \u201cBugonia\u201d n\u00eb Akropol. Skenat u konsideruan \u201ct\u00eb pap\u00ebrshtatshme me simbolik\u00ebn dhe vlerat q\u00eb p\u00ebrfaq\u00ebson Akropoli\u201d.<\/span><\/p>\n

N\u00eb rrjetet sociale gjat\u00eb fundjav\u00ebs u shtuan reagimet ironike: \u201cJo p\u00ebr Yorgos Lanthimos. Po p\u00ebr Adidas. Jo p\u00ebr artin, po p\u00ebr paran\u00eb.\u201d<\/span><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Autoritetet greke kan\u00eb nisur veprime ligjore pasi pamjet e nj\u00eb reklame t\u00eb re t\u00eb Adidas, ku Akropoli i shekullit t\u00eb V p.e.s. shfaqet si sfond i nj\u00eb spektakli me dron\u00eb, u publikuan pa dijenin\u00eb e institucioneve shtet\u00ebrore, p\u00ebrcjell The Guardian. Ministrja e Kultur\u00ebs, Lina Mendoni, e cil\u00ebsoi sken\u00ebn si \u201cjasht\u00ebzakonisht t\u00eb pak\u00ebndshme\u201d dhe u shpreh […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":32,"featured_media":372821,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-741943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fast-foodi"],"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/741943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/comments?post=741943"}],"version-history":[{"count":99999,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/741943\/revisions"}],"predecessor-version":[{"id":741944,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/741943\/revisions\/741944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/media\/372821"}],"wp:attachment":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/media?parent=741943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/categories?post=741943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/tags?post=741943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}