{"id":736356,"date":"2025-04-17T23:19:29","date_gmt":"2025-04-17T21:19:29","guid":{"rendered":"https:\/\/www.hashtag.al\/?p=736356"},"modified":"2025-04-17T23:19:29","modified_gmt":"2025-04-17T21:19:29","slug":"gjykata-federale-amerikane-google-ka-monopolizuar-ne-menyre-te-paligjshme-tregun-e-reklamave-ne-internet","status":"publish","type":"post","link":"https:\/\/www.hashtag.al\/index.php\/2025\/04\/17\/gjykata-federale-amerikane-google-ka-monopolizuar-ne-menyre-te-paligjshme-tregun-e-reklamave-ne-internet\/","title":{"rendered":"Gjykata federale amerikane: Google ka monopolizuar n\u00eb m\u00ebnyr\u00eb t\u00eb paligjshme tregun e reklamave n\u00eb internet","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

<\/span><\/p>\n

Nj\u00eb gjykat\u00ebs federal n\u00eb SHBA vendosi t\u00eb enjten se kompania Alphabet, e cila zot\u00ebron Google, ka p\u00ebrdorur n\u00eb m\u00ebnyr\u00eb t\u00eb paligjshme fuqin\u00eb e saj p\u00ebr t\u00eb monopolizuar softuer\u00ebt e reklamave q\u00eb p\u00ebrdoren nga faqet e internetit, p\u00ebrcjell DW<\/a><\/span>.<\/span><\/p>\n

Me k\u00ebt\u00eb vendim t\u00eb ri, Departamenti Amerikan i Drejt\u00ebsis\u00eb (DOJ) mund t\u00eb k\u00ebrkoj\u00eb edhe shp\u00ebrb\u00ebrjen e kompanis\u00eb. Departamenti ka theksuar se Google duhet t\u00eb shes\u00eb t\u00eb pakt\u00ebn platform\u00ebn e saj t\u00eb menaxhimit t\u00eb reklamave, Google Ad Manager.<\/span><\/p>\n

Sipas prokuror\u00ebve, shumica e faqeve t\u00eb internetit p\u00ebrdorin nj\u00eb treshe produktesh t\u00eb Google p\u00ebr reklamat \u2014 server\u00ebt p\u00ebr publikuesit, mjetet p\u00ebr reklamuesit dhe sistemin p\u00ebr shk\u00ebmbimin e reklamave \u2014 gj\u00eb q\u00eb e b\u00ebn shum\u00eb t\u00eb v\u00ebshtir\u00eb p\u00ebr faqet e internetit t\u00eb dalin nga monopoli i Google.<\/span><\/p>\n

Gjiganti i teknologjis\u00eb, i njohur p\u00ebr motorin m\u00eb t\u00eb p\u00ebrdorur t\u00eb k\u00ebrkimit n\u00eb bot\u00eb si dhe aplikacione t\u00eb tjera si YouTube, po p\u00ebrballet gjithashtu me nj\u00eb tjet\u00ebr proces gjyq\u00ebsor n\u00eb Uashington, ku DOJ po k\u00ebrkon q\u00eb kompania t\u00eb detyrohet t\u00eb shes\u00eb shfletuesin Chrome dhe t\u00eb nd\u00ebrmarr\u00eb hapa p\u00ebr t\u2019i dh\u00ebn\u00eb fund dominimit n\u00eb motor\u00ebt e k\u00ebrkimit online.<\/span><\/p>\n

\u00c7far\u00eb u tha n\u00eb vendimin gjyq\u00ebsor p\u00ebr Google?<\/span><\/h3>\n

“Google ka nd\u00ebrmarr\u00eb me vullnet nj\u00eb s\u00ebr\u00eb veprimesh antikonkurruese p\u00ebr t\u00eb fituar dhe ruajtur fuqin\u00eb monopoliste n\u00eb tregjet e server\u00ebve p\u00ebr publikues dhe t\u00eb shk\u00ebmbimit t\u00eb reklamave p\u00ebr reklamat me shfaqje n\u00eb web t\u00eb hapur,” shkroi gjykat\u00ebsja Leonie Brinkema n\u00eb vendimin e saj.<\/span><\/p>\n

“Google e forcoi m\u00eb tej fuqin\u00eb e saj monopoliste duke imponuar politika antikonkurruese ndaj klient\u00ebve t\u00eb saj dhe duke eliminuar ve\u00e7ori t\u00eb d\u00ebshiruara t\u00eb produktit,” shtoi ajo.<\/span><\/p>\n

“P\u00ebrve\u00e7 se i privoi rival\u00ebt nga mund\u00ebsia p\u00ebr t\u00eb konkurruar, kjo sjellje p\u00ebrjashtuese d\u00ebmtoi ndjesh\u00ebm klient\u00ebt e Google q\u00eb jan\u00eb publikues, procesin konkurrues dhe, n\u00eb fund, konsumator\u00ebt e informacionit n\u00eb web-in e hapur.”<\/span><\/p>\n

Google ka deklaruar tashm\u00eb se do ta apeloj\u00eb k\u00ebt\u00eb vendim.<\/span><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Nj\u00eb gjykat\u00ebs federal n\u00eb SHBA vendosi t\u00eb enjten se kompania Alphabet, e cila zot\u00ebron Google, ka p\u00ebrdorur n\u00eb m\u00ebnyr\u00eb t\u00eb paligjshme fuqin\u00eb e saj p\u00ebr t\u00eb monopolizuar softuer\u00ebt e reklamave q\u00eb p\u00ebrdoren nga faqet e internetit, p\u00ebrcjell DW. Me k\u00ebt\u00eb vendim t\u00eb ri, Departamenti Amerikan i Drejt\u00ebsis\u00eb (DOJ) mund t\u00eb k\u00ebrkoj\u00eb edhe shp\u00ebrb\u00ebrjen e kompanis\u00eb. […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":32,"featured_media":635209,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-736356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nderkombetare"],"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/736356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/comments?post=736356"}],"version-history":[{"count":99999,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/736356\/revisions"}],"predecessor-version":[{"id":736357,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/736356\/revisions\/736357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/media\/635209"}],"wp:attachment":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/media?parent=736356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/categories?post=736356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/tags?post=736356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}