![\"\"](\"https:\/\/www.hashtag.al\/wp-content\/uploads\/2024\/11\/google-converter.jpg\")
<\/p>\n<\/p>\n
Zyrtar\u00ebt m\u00eb t\u00eb lart\u00eb antitrust t\u00eb Departamentit t\u00eb Drejt\u00ebsis\u00eb kan\u00eb vendosur t’i k\u00ebrkojn\u00eb nj\u00eb gjyqtari t\u00eb detyroj\u00eb Google t\u00eb Alphabet Inc. t\u00eb shes\u00eb shfletuesin Chrome n\u00eb at\u00eb q\u00eb do t\u00eb ishte nj\u00eb goditje historike ndaj nj\u00eb prej kompanive m\u00eb t\u00eb m\u00ebdha t\u00eb teknologjis\u00eb n\u00eb bot\u00eb.<\/span><\/p>\n Departamenti do t’i k\u00ebrkoj\u00eb gjyqtarit, i cili vendosi n\u00eb gusht se Google monopolizoi n\u00eb m\u00ebnyr\u00eb t\u00eb paligjshme tregun e k\u00ebrkimit, t\u00eb k\u00ebrkoj\u00eb masa n\u00eb lidhje me inteligjenc\u00ebn artificiale dhe sistemin operativ t\u00eb smartfon\u00ebve t\u00eb saj Android, sipas njer\u00ebzve t\u00eb njohur me planet.<\/span><\/p>\n Zyrtar\u00ebt antitrust, s\u00eb bashku me shtetet q\u00eb i jan\u00eb bashkuar \u00e7\u00ebshtjes, planifikojn\u00eb gjithashtu t\u00eb rekomandojn\u00eb t\u00eb m\u00ebrkur\u00ebn q\u00eb gjyqtari federal Amit Mehta t\u00eb vendos\u00eb k\u00ebrkesa p\u00ebr licencimin e t\u00eb dh\u00ebnave, than\u00eb njer\u00ebzit, t\u00eb cil\u00ebt k\u00ebrkuan t\u00eb mos p\u00ebrmendet duke qen\u00eb se b\u00ebhet fjal\u00eb p\u00ebr nj\u00eb \u00e7\u00ebshtje konfidenciale.<\/span><\/p>\n N\u00ebse Mehta pranon propozimet, ata kan\u00eb potencialin p\u00ebr t\u00eb riformuar tregun e k\u00ebrkimit n\u00eb internet dhe industrin\u00eb n\u00eb zhvillim t\u00eb AI (Inteligjenca Artificiale). \u00c7\u00ebshtja u ngrit n\u00ebn administrat\u00ebn e par\u00eb Trump dhe vazhdoi n\u00ebn presidentin Biden. Kjo sh\u00ebnon p\u00ebrpjekjen m\u00eb agresive p\u00ebr t\u00eb frenuar nj\u00eb kompani teknologjike q\u00eb kur Uashingtoni u p\u00ebrpoq pa sukses t\u00eb shp\u00ebrb\u00ebnte Microsoft Corp. dy dekada m\u00eb par\u00eb.<\/span><\/p>\n Zot\u00ebrimi i motorit t\u00eb k\u00ebrkimit m\u00eb t\u00eb njohur t\u00eb internetit n\u00eb bot\u00eb \u00ebsht\u00eb \u00e7el\u00ebsi p\u00ebr biznesin e reklamave t\u00eb Google. Kompania \u00ebsht\u00eb n\u00eb gjendje t\u00eb shoh\u00eb veprimtarin\u00eb nga p\u00ebrdoruesit e identifikuar dhe t’i p\u00ebrdor\u00eb ato t\u00eb dh\u00ebna p\u00ebr t\u00eb synuar n\u00eb m\u00ebnyr\u00eb m\u00eb efektive promovimet, t\u00eb cilat sjellin pjes\u00ebn m\u00eb t\u00eb madhe t\u00eb t\u00eb ardhurave t\u00eb saj. Google ka p\u00ebrdorur gjithashtu Chrome p\u00ebr t’i drejtuar p\u00ebrdoruesit drejt produktit t\u00eb tij kryesor t\u00eb AI, Gemini, i cili ka potencialin t\u00eb zhvillohet nga nj\u00eb robot p\u00ebrgjigjesh n\u00eb nj\u00eb asistent q\u00eb ndjek p\u00ebrdoruesit n\u00ebp\u00ebr ueb.<\/span><\/p>\n Lee-Anne Mulholland, n\u00ebnkryetare e Google p\u00ebr \u00e7\u00ebshtjet rregullatore, tha se Departamenti i Drejt\u00ebsis\u00eb “vijon t\u00eb shtyj\u00eb nj\u00eb axhend\u00eb radikale q\u00eb shkon p\u00ebrtej \u00e7\u00ebshtjeve ligjore n\u00eb k\u00ebt\u00eb rast”. Ajo shtoi, \u201cse nd\u00ebrhyrja e qeveris\u00eb me k\u00ebto m\u00ebnyra do d\u00ebmtonte konsumator\u00ebt, zhvilluesit dhe kompanit\u00eb teknologjike amerikane pik\u00ebrisht n\u00eb \u00e7astin kur kjo e fundit \u00ebsht\u00eb m\u00eb e nevojshme\u201d.<\/span><\/p>\n Departamenti i Drejt\u00ebsis\u00eb nuk pranoi t\u00eb komentoj\u00eb.<\/span><\/p>\n Aksionet e Google ran\u00eb deri n\u00eb 1.8% pas lajmit.<\/span><\/p>\n Qasja te Chrome<\/strong><\/span><\/p>\n Zbatuesit e antitrustit duan q\u00eb gjykat\u00ebsi t\u00eb urdh\u00ebroj\u00eb Google t\u00eb shes\u00eb Chrome – shfletuesin m\u00eb t\u00eb p\u00ebrdorur n\u00eb mbar\u00eb bot\u00ebn – sepse ai p\u00ebrfaq\u00ebson nj\u00eb pik\u00eb ky\u00e7e qasjeje p\u00ebrmes s\u00eb cil\u00ebs shum\u00eb njer\u00ebz p\u00ebrdorin motorin e tij t\u00eb k\u00ebrkimit, than\u00eb njer\u00ebzit.<\/span><\/p>\n Qeveria ka mund\u00ebsin\u00eb t\u00eb vendos\u00eb n\u00ebse nj\u00eb shitje e Chrome \u00ebsht\u00eb e nevojshme n\u00eb nj\u00eb dat\u00eb t\u00eb m\u00ebvonshme n\u00ebse disa nga aspektet e tjera t\u00eb mas\u00ebs krijojn\u00eb nj\u00eb treg m\u00eb konkurrues, shtuan njer\u00ebzit. Shfletuesi Chrome kontrollon rreth 61% t\u00eb tregut n\u00eb SHBA, sipas StatCounter, nj\u00eb sh\u00ebrbim analitik i trafikut n\u00eb internet.<\/span><\/p>\n Avokat\u00ebt e qeveris\u00eb u takuan me dhjet\u00ebra kompani gjat\u00eb tre muajve t\u00eb fundit nd\u00ebrsa p\u00ebrgatit\u00ebn rekomandimin. Shtetet po shqyrtojn\u00eb ende shtimin e disa propozimeve dhe disa holl\u00ebsi mund t\u00eb ndryshojn\u00eb, than\u00eb njer\u00ebzit.<\/span><\/p>\n Zyrtar\u00ebt antitrust u t\u00ebrhoq\u00ebn nga nj\u00eb mas\u00eb m\u00eb e ashp\u00ebr q\u00eb do e detyronte Google t\u00eb shiste Android-in, than\u00eb njer\u00ebzit.<\/span><\/p>\n Apeli i Google<\/strong><\/span><\/p>\n Vendimi i muajit gusht i Mehtas se Google ka thyer ligjet antitrust si n\u00eb tregjet e k\u00ebrkimit n\u00eb internet ashtu edhe n\u00eb tregjet e reklamave me tekst, pasoi nj\u00eb prov\u00eb 10-javore vitin e kaluar. Kompania ka th\u00ebn\u00eb se ka n\u00eb plan ta apeloj\u00eb mas\u00ebn.<\/span><\/p>\n Gjykat\u00ebsi ka caktuar nj\u00eb seanc\u00eb d\u00ebgjimore dyjavore n\u00eb prill se \u00e7far\u00eb ndryshimesh duhet t\u00eb b\u00ebj\u00eb Google p\u00ebr t\u00eb korrigjuar sjelljen e paligjshme dhe planifikon t\u00eb nxjerr\u00eb nj\u00eb vendim p\u00ebrfundimtar deri n\u00eb gusht 2025.<\/span><\/p>\n Agjencia dhe shtetet kan\u00eb vendosur t\u00eb rekomandojn\u00eb q\u00eb Google t’i k\u00ebrkohet t\u00eb licencoj\u00eb rezultatet dhe t\u00eb dh\u00ebnat nga motori i tij i njohur i k\u00ebrkimit dhe t’u jap\u00eb faqeve t\u00eb internetit m\u00eb shum\u00eb mund\u00ebsi p\u00ebr t\u00eb parandaluar p\u00ebrdorimin e p\u00ebrmbajtjes s\u00eb tyre nga produktet e inteligjenc\u00ebs artificiale t\u00eb Google, than\u00eb njer\u00ebzit.<\/span><\/p>\n Zbatuesit e antitrustit do propozojn\u00eb q\u00eb Google t\u00eb shk\u00ebpus\u00eb sistemin operativ t\u00eb telefonit inteligjent Android nga produktet e tjera t\u00eb tij, duke p\u00ebrfshir\u00eb k\u00ebrkimin dhe dyqanin e tij t\u00eb aplikacioneve Google Play, t\u00eb cilat tani shiten si nj\u00eb paket\u00eb, than\u00eb njer\u00ebzit. Ata jan\u00eb gjithashtu t\u00eb p\u00ebrgatitur t\u00eb k\u00ebrkojn\u00eb nj\u00eb k\u00ebrkes\u00eb q\u00eb Google t\u00eb ndaj\u00eb m\u00eb shum\u00eb informacion me reklamuesit dhe t’u jap\u00eb atyre m\u00eb shum\u00eb kontroll se ku shfaqen reklamat e tyre.<\/span><\/p>\n Avokat\u00ebt nga Departamenti i Drejt\u00ebsis\u00eb dhe prokuror\u00ebt e p\u00ebrgjithsh\u00ebm t\u00eb shtetit p\u00ebrfshin\u00eb t\u00eb gjitha k\u00ebto \u00e7\u00ebshtje n\u00eb nj\u00eb dosje fillestare n\u00eb tetor, si dhe nj\u00eb ndalim p\u00ebr llojin e kontratave ekskluzive q\u00eb ishin n\u00eb qend\u00ebr t\u00eb \u00e7\u00ebshtjes kund\u00ebr Google.<\/span><\/p>\n Nj\u00eb shitje e detyruar, n\u00ebse ndodh, do varet gjithashtu nga gjetja e nj\u00eb bler\u00ebsi t\u00eb interesuar. Ata q\u00eb mund t\u00eb p\u00ebrballojn\u00eb dhe mund t\u00eb duan pron\u00ebn, si Amazon, po p\u00ebrballen gjithashtu me nj\u00eb kontroll antitrust q\u00eb mund t\u00eb parandaloj\u00eb nj\u00eb marr\u00ebveshje t\u00eb till\u00eb.<\/span><\/p>\n “Pik\u00ebpamja ime \u00ebsht\u00eb se kjo \u00ebsht\u00eb jasht\u00ebzakonisht e pamundur,”<\/em> tha Mandeep Singh, nj\u00eb analist i Bloomberg Intelligence, n\u00eb nj\u00eb email. Por, shtoi ai, ai mund t\u00eb shihte nj\u00eb bler\u00ebs si OpenAI, krijuesi i chatbot-it t\u00eb inteligjenc\u00ebs artificiale ChatGPT.<\/span><\/p>\n “Kjo do t’i jepte asaj si shp\u00ebrndarjen ashtu edhe nj\u00eb biznes reklamash p\u00ebr t\u00eb plot\u00ebsuar abonimet e tij n\u00eb chatbot p\u00ebr konsumator\u00ebt.”<\/em><\/span><\/p>\n P\u00ebrmbledhje t\u00eb AI<\/strong><\/span><\/p>\n Google tani shfaq p\u00ebrgjigje t\u00eb bazuara n\u00eb inteligjenc\u00ebn artificiale n\u00eb krye t\u00eb faqeve t\u00eb k\u00ebrkimit t\u00eb saj t\u00eb faturuara si “P\u00ebrmbledhje AI”. Edhe pse faqet e internetit mund t\u00eb heqin dor\u00eb nga p\u00ebrdorimi i informacionit t\u00eb tyre nga Google p\u00ebr t\u00eb krijuar modele t\u00eb AI, ato nuk mund t\u2019ia lejojn\u00eb vetes t\u00eb heqin dor\u00eb nga p\u00ebrmbledhjet sepse kjo do rrezikonte t’i shtynte ato n\u00eb rezultatet e k\u00ebrkimit, duke e b\u00ebr\u00eb m\u00eb t\u00eb v\u00ebshtir\u00eb arritjen e klient\u00ebve t\u00eb tyre.<\/span><\/p>\n Botuesit e faqeve t\u00eb internetit jan\u00eb ankuar se funksioni zvog\u00eblon trafikun dhe dollar\u00ebt e reklamave pasi p\u00ebrdoruesit rrall\u00eb klikojn\u00eb p\u00ebr t\u00eb par\u00eb t\u00eb dh\u00ebnat q\u00eb p\u00ebrdoren p\u00ebr t\u00eb fuqizuar ato rezultate.<\/span><\/p>\n P\u00ebr sa i p\u00ebrket licencimit t\u00eb t\u00eb dh\u00ebnave, zbatuesit e antitrustit planifikojn\u00eb t\u00eb propozojn\u00eb dy mund\u00ebsi: q\u00eb Google t\u00eb shes\u00eb t\u00eb dh\u00ebnat themelore “kliko dhe pyet” dhe gjithashtu t\u00eb shp\u00ebrndaj\u00eb ve\u00e7mas rezultatet e tij t\u00eb k\u00ebrkimit, sipas njer\u00ebzve t\u00eb njohur.<\/span><\/p>\n Kompania aktualisht shet rezultate k\u00ebrkimi t\u00eb p\u00ebrbashk\u00ebta, por me kufizime, si parandalimi i p\u00ebrdorimit t\u00eb tyre n\u00eb celular. Detyrimi i Google t\u00eb bashkoj\u00eb rezultatet e tij t\u00eb k\u00ebrkimit do lejonte motor\u00ebt rival\u00eb t\u00eb k\u00ebrkimit dhe startup-et e inteligjenc\u00ebs artificiale t\u00eb p\u00ebrmir\u00ebsonin shpejt cil\u00ebsin\u00eb e tyre, nd\u00ebrsa furnizimi i t\u00eb dh\u00ebnave do t’i lejonte t\u00eb tjer\u00ebt t\u00eb nd\u00ebrtonin indeksin e tyre t\u00eb k\u00ebrkimit.<\/span><\/p>\n