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Shum\u00eb njer\u00ebz \u00ebnd\u00ebrrojn\u00eb t\u00eb b\u00ebhen yje t\u00eb mediave sociale si MrBeast i YouTube ose Charli D’Amelio i TikTok. Por p\u00ebr shumic\u00ebn e atyre q\u00eb ndjekin karriera si krijues t\u00eb p\u00ebrmbajtjes, edhe sigurimi i buk\u00ebs me k\u00ebt\u00eb pun\u00eb \u00ebsht\u00eb nj\u00eb q\u00ebllim i lart\u00eb.<\/span><\/p>\n Clint Brantley ka qen\u00eb nj\u00eb krijues me koh\u00eb t\u00eb plot\u00eb p\u00ebr tre vjet, duke postuar video n\u00eb TikTok, YouTube dhe Twitch ku komenton lajmet dhe tendencat n\u00eb lidhje me loj\u00ebn online “Fortnite”.<\/span><\/p>\n Pavar\u00ebsisht se kishte m\u00eb shum\u00eb se 400,000 ndjek\u00ebs dhe postime q\u00eb mesatarisht kapnin 100,000 shikime, t\u00eb ardhurat e tij vitin e kaluar ishin m\u00eb pak se paga mesatare vjetore e pun\u00ebtor\u00ebve me koh\u00eb t\u00eb plot\u00eb n\u00eb SHBA n\u00eb vitin 2023 me 58,084 dollar\u00eb, bazuar n\u00eb t\u00eb dh\u00ebnat e Byros\u00eb s\u00eb Statistikave t\u00eb Pun\u00ebs.<\/span><\/p>\n Clint Brantley, nj\u00eb krijues p\u00ebrmbajtjeje me koh\u00eb t\u00eb plot\u00eb<\/span><\/p><\/div>\n 29-vje\u00e7ari ngurron t\u00eb angazhohet p\u00ebr t\u00eb marr\u00eb nj\u00eb apartament me qira, sepse parat\u00eb q\u00eb ai merr, kryesisht nga k\u00ebshillat dhe marr\u00ebveshjet e sponsorizimit n\u00eb internet, vijn\u00eb rast\u00ebsisht dhe mund t\u00eb zhduken n\u00eb \u00e7do \u00e7ast. Tani p\u00ebr tani, ai jeton me n\u00ebn\u00ebn e tij n\u00eb shtetin Uashington.<\/span><\/p>\n “Un\u00eb jam i pambrojtur,”<\/em> thot\u00eb ai.<\/span><\/p>\n T\u00eb fitosh t\u00eb ardhura t\u00eb mira dhe t\u00eb besueshme si krijues i mediave sociale \u00ebsht\u00eb nj\u00eb penges\u00eb dhe po b\u00ebhet m\u00eb e v\u00ebshtir\u00eb. <\/span><\/p>\n Platformat po shpenzojn\u00eb m\u00eb pak para p\u00ebr postimet e njohura dhe markat jan\u00eb m\u00eb p\u00ebrzgjedh\u00ebse p\u00ebr at\u00eb q\u00eb duan nga marr\u00ebveshjet e sponsorizimit. Mund\u00ebsia e mbylljes s\u00eb mundshme t\u00eb TikTok n\u00eb vitin 2025 po shton ankthin e krijuesve n\u00ebse ata mund t\u00eb p\u00ebrballojn\u00eb t\u00eb q\u00ebndrojn\u00eb n\u00eb k\u00ebt\u00eb pun\u00eb p\u00ebr nj\u00eb koh\u00eb t\u00eb gjat\u00eb.<\/span><\/p>\n Pak sensacion<\/strong><\/span><\/p>\n Qindra miliona njer\u00ebz n\u00eb mbar\u00eb globin postojn\u00eb rregullisht video dhe foto p\u00ebr t\u00eb arg\u00ebtuar ose edukuar p\u00ebrdoruesit e mediave sociale. Rreth 50 milion\u00eb fitojn\u00eb para prej tij, sipas nj\u00eb raporti t\u00eb vitit 2023 nga Goldman Sachs. <\/span><\/p>\n Banka e investimeve pret q\u00eb numri i krijuesve-fitues t\u00eb rritet me nj\u00eb norm\u00eb vjetore prej 10% deri n\u00eb 20% deri n\u00eb vitin 2028, duke e mbushur edhe m\u00eb tej fush\u00ebn. Departamenti i Pun\u00ebs nuk gjurmon pagat p\u00ebr k\u00ebta krijues, t\u00eb njohur gjithashtu si ndikues.<\/span><\/p>\n Mund t\u00eb duhen muaj ose vite p\u00ebr t\u00eb fituar para si krijues, shpesh p\u00ebrmes nj\u00eb kombinimi t\u00eb t\u00eb ardhurave direkte nga platformat e mediave sociale, marr\u00ebveshjet e sponsorizimit, shitjet e mallrave dhe lidhjet e filialeve. <\/span><\/p>\n Por ata q\u00eb i p\u00ebrmbahen asaj deri n\u00eb fund shohin disa q\u00eb kthehen, tregojn\u00eb sondazhet. Krijuesit thon\u00eb se kjo \u00ebsht\u00eb p\u00ebr shkak se ju mund t\u00eb m\u00ebsoni se \u00e7far\u00eb lloj postimesh rezonojn\u00eb m\u00eb shum\u00eb me nj\u00eb audienc\u00eb, gj\u00eb q\u00eb mund t\u00eb \u00e7oj\u00eb n\u00eb m\u00eb shum\u00eb ndjek\u00ebs dhe, nga ana tjet\u00ebr, m\u00eb shum\u00eb mund\u00ebsi p\u00ebr t\u00eb fituar para.<\/span><\/p>\n Por t\u00eb fitosh para nuk do t\u00eb thot\u00eb shum\u00eb para. Vitin e kaluar, 48% e krijuesve fituan 15,000 dollar\u00eb ose m\u00eb pak, sipas NeoReach, nj\u00eb agjenci e marketingut me ndikim. Vet\u00ebm 13% fituan m\u00eb shum\u00eb se 100,000 dollar\u00eb.<\/span><\/p>\n Hendeku pasqyron faktor\u00eb t\u00eb shumt\u00eb, duke p\u00ebrfshir\u00eb n\u00ebse krijuesit punojn\u00eb me koh\u00eb t\u00eb plot\u00eb ose t\u00eb pjesshme, llojin e p\u00ebrmbajtjes q\u00eb nxjerrin dhe kur kan\u00eb filluar. <\/span><\/p>\n Njer\u00ebzit q\u00eb u shfaq\u00ebn n\u00eb rrjet \u200b\u200bgjat\u00eb kulmit t\u00eb bllokimeve t\u00eb Covid-19 – dhe q\u00eb u p\u00ebrqendruan n\u00eb nj\u00eb vend t\u00eb till\u00eb si moda, investimi ose hakerat e stilit t\u00eb jetes\u00ebs – thon\u00eb se p\u00ebrfituan nga rritja e p\u00ebrdorimit t\u00eb mediave sociale gjat\u00eb asaj kohe.\u00a0<\/span><\/p>\n Nj\u00eb num\u00ebr i vog\u00ebl krijuesish p\u00ebrmbajtjeje fituan fam\u00eb, duke e \u00e7uar profesionin n\u00eb krye t\u00eb listave t\u00eb d\u00ebshirave t\u00eb karrier\u00ebs p\u00ebr shum\u00eb adoleshent\u00eb dhe t\u00eb rritur. Por n\u00eb prapasken\u00eb, krijuesit thon\u00eb se puna \u00ebsht\u00eb rraskapit\u00ebse. <\/span><\/p>\n Ata duhet t\u00eb prodhojn\u00eb vazhdimisht postime bind\u00ebse ose rrezikojn\u00eb t\u00eb humbasin vrullin. Ata i kalojn\u00eb dit\u00ebt e tyre duke planifikuar, filmuar dhe redaktuar postime, nd\u00ebrsa gjithashtu punojn\u00eb p\u00ebr t\u00eb b\u00ebr\u00eb nd\u00ebrhyrje me reklamuesit dhe nd\u00ebrveprojn\u00eb me fansat.<\/span><\/p>\n “\u00cbsht\u00eb shum\u00eb m\u00eb tep\u00ebr pun\u00eb sesa e kuptojn\u00eb shumica e njer\u00ebzve,”<\/em> thot\u00eb analistja e Emarketer, Jasmine Enberg.<\/span><\/p>\n \u201cKrijuesit q\u00eb sigurojn\u00eb jetes\u00ebn duke e b\u00ebr\u00eb at\u00eb kan\u00eb qen\u00eb n\u00eb t\u00eb p\u00ebr shum\u00eb vite. Shumica nuk jan\u00eb sukseset\u00eb arritura brenda nat\u00ebs.\u201d<\/em><\/span><\/p>\n Ashtu si profesionist\u00ebt e tjer\u00eb t\u00eb vet\u00ebpun\u00ebsuar, krijuesit nuk marrin pushim me pages\u00eb, p\u00ebrfitime t\u00eb kujdesit sh\u00ebndet\u00ebsor, kontribute pensioni dhe p\u00ebrfitime t\u00eb tjera q\u00eb kompanit\u00eb zakonisht ofrojn\u00eb p\u00ebr pun\u00ebtor\u00ebt e tyre. Kjo e v\u00ebrtet\u00eb, e shoq\u00ebruar me inflacionin kok\u00ebfort\u00eb dhe normat e hipotekave, po e b\u00ebn m\u00eb t\u00eb v\u00ebshtir\u00eb t\u00eb p\u00ebrballosh jet\u00ebn si krijues p\u00ebrmbajtjeje.<\/span><\/p>\n “Gjith\u00e7ka \u00ebsht\u00eb m\u00eb e shtrenjt\u00eb, ve\u00e7an\u00ebrisht mallrat ushqimore,”<\/em> thot\u00eb Jason Cooper nga Mobile, Ala.<\/span><\/p>\n Disa vite m\u00eb par\u00eb, Cooper konceptoi nj\u00eb kukull me \u00e7orape t\u00eb quajtur Sock Cop, q\u00eb b\u00ebn shaka me baban\u00eb n\u00eb video live dhe t\u00eb regjistruara p\u00ebr TikTok dhe Twitch. Ai aktualisht fiton 500 deri n\u00eb 600 dollar\u00eb n\u00eb muaj, pothuajse t\u00ebr\u00ebsisht nga bakshishi.<\/span><\/p>\n Ai mendon se ndoshta do mund t\u00eb merrte shum\u00eb m\u00eb tep\u00ebr n\u00ebse do punonte me koh\u00eb t\u00eb plot\u00eb. Por pa asnj\u00eb garanci, babai 37-vje\u00e7ar nuk d\u00ebshiron t\u00eb l\u00ebr\u00eb pun\u00ebn e tij t\u00eb marketingut dhe tani rrezikon t\u00eb humbas\u00eb mbulimin sh\u00ebndet\u00ebsor. Tani ai kalon disa or\u00eb n\u00eb mbr\u00ebmje dhe n\u00eb fundjav\u00eb n\u00eb Sock Cop. N\u00ebse do kishte m\u00eb shum\u00eb koh\u00eb, do ndjente nevoj\u00ebn t\u00eb b\u00ebnte vijim\u00ebsisht video.<\/span><\/p>\n “Duhet t\u00eb ushqesh bish\u00ebn,”<\/em> thot\u00eb Cooper.<\/span><\/p>\n Tkurrja e pagesave n\u00eb rrjetet sociale<\/strong><\/span><\/p>\n Fondi i krijuesve prej 1 miliard dollar\u00ebsh i TikTok, i cili funksionoi nga viti 2020 deri n\u00eb vitin 2023, shp\u00ebrndau para p\u00ebr krijuesit e kualifikuar p\u00ebr postime n\u00eb platform\u00eb. T\u00eb tjer\u00eb u bashkuan. Shorts i Youtube, konkurrenti i TikTok, i lejoi krijuesit e p\u00ebrmbajtjes t\u00eb fitonin diku nga 100 deri n\u00eb 10,000 dollar\u00eb n\u00eb muaj me fondin e tij t\u00eb p\u00ebrkohsh\u00ebm. <\/span><\/p>\n Programi i bonusit Reels Play i Instagram-it i shp\u00ebrbleu krijuesit me pagesa t\u00eb luhatshme. Programi i shp\u00ebrblimeve Spotlight i Snapchat u dha 1 milion dollar\u00eb n\u00eb dit\u00eb krijuesve kryesor\u00eb t\u00eb platform\u00ebs.<\/span><\/p>\n Sot, platformat kan\u00eb rinovuar ose kan\u00eb ndryshuar plot\u00ebsisht m\u00ebnyr\u00ebn se si paguajn\u00eb krijuesit – duke hequr fondet e tyre.<\/span><\/p>\n Kualifikimet p\u00ebr programin aktual t\u00eb shp\u00ebrblimeve t\u00eb TikTok p\u00ebrfshijn\u00eb t\u00eb kesh nj\u00eb llogari me t\u00eb pakt\u00ebn 10,000 ndjek\u00ebs me nj\u00eb minimum prej 100,000 shikimesh n\u00eb muajin e kaluar. Instagram aktualisht po teston nj\u00eb program sezonal, vet\u00ebm me ftesa, i cili shp\u00ebrblen krijuesit p\u00ebr ndarjen e Reels-ave dhe fotove.<\/span><\/p>\n YouTube debutoi nj\u00eb model t\u00eb ndarjes s\u00eb t\u00eb ardhurave nga reklamat vitin e kaluar, n\u00eb t\u00eb cilin krijuesit e p\u00ebrmbajtjes me m\u00eb shum\u00eb se 1000 abonent\u00eb dhe 10 milion\u00eb shikime publike t\u00eb Shorts n\u00eb 90 dit\u00ebt e fundit marrin 45% t\u00eb t\u00eb ardhurave nga reklamat q\u00eb ndodhin midis postimeve.<\/span><\/p>\n Snapchat ka nj\u00eb program q\u00eb u jep krijuesve q\u00eb plot\u00ebsojn\u00eb disa kritere, t\u00eb tilla si t\u00eb ken\u00eb t\u00eb pakt\u00ebn 50,000 ndjek\u00ebs dhe 25 milion\u00eb shikime mujore, nj\u00eb pjes\u00eb t\u00eb t\u00eb ardhurave nga reklamat q\u00eb shfaqen midis Stories. Programi i tij Spotlight gjithashtu vijon t\u00eb jap\u00eb para p\u00ebr krijuesit e p\u00ebrmbajtjes.<\/span><\/p>\n Krijuesve q\u00eb zgjedhin k\u00ebto programe ose bonuse nuk u garantohet nj\u00eb dit\u00eb pagese e konsiderueshme.<\/span><\/p>\n Yuval Ben-Hayun fillimisht u b\u00eb i njohur n\u00eb TikTok n\u00eb 2020 p\u00ebr shkak t\u00eb postimeve t\u00eb tij n\u00eb lidhje me loj\u00ebn e enigm\u00ebs s\u00eb fjal\u00ebve Wordle. 29-vje\u00e7ari njujorkez p\u00ebrfundimisht u zgjerua n\u00eb p\u00ebrmbajtje gjuh\u00ebsore dhe p\u00ebrmbajtje t\u00eb tjera arsimore, dhe n\u00eb fillim t\u00eb vitit 2023, ishte n\u00eb gjendje t\u00eb mbante veten dhe faturat e tij prej mbi 4,000 dollar\u00eb n\u00eb muaj.<\/span><\/p>\n TikTok kishte mbyllur fondin e tij deri at\u00ebher\u00eb, por po testonte programin e tij t\u00eb shp\u00ebrblimeve t\u00eb krijuesve t\u00eb p\u00ebrmbajtjes. Ben-Hayun tha n\u00eb mars se ai mori rreth 200 deri n\u00eb 400 dollar\u00eb p\u00ebr milion shikime dhe q\u00eb nga ajo koh\u00eb ka r\u00ebn\u00eb n\u00eb m\u00ebnyr\u00eb t\u00eb vijueshme – edhe pse numri i ndjek\u00ebsve t\u00eb tij arriti n\u00eb 2.9 milion\u00eb.<\/span><\/p>\n Ndjek\u00ebsit jan\u00eb ende atje, por parat\u00eb nuk jan\u00eb. S\u00eb fundmi ai arriti nj\u00eb nivel t\u00eb ri t\u00eb ul\u00ebt, duke marr\u00eb vet\u00ebm 120 dollar\u00eb p\u00ebr nj\u00eb video me 10 milion\u00eb shikime.<\/span><\/p>\n Danisha Carter \u00ebsht\u00eb e zem\u00ebruar q\u00eb TikTok dhe platformat e tjera shit\u00ebn iden\u00eb e krijimit t\u00eb p\u00ebrmbajtjes si pun\u00eb, por m\u00eb von\u00eb t\u00ebrhoq\u00ebn stimujt financiar\u00eb. Fal\u00eb p\u00ebrpjekjeve t\u00eb krijuesve t\u00eb p\u00ebrmbajtjes, thot\u00eb ajo, konsumator\u00ebt tani jan\u00eb t\u00eb lidhur me burimet sociale, duke i sjell\u00eb platformave miliarda dollar\u00eb t\u00eb ardhura vjetore.<\/span><\/p>\n Danisha Carter perdor telefonin e saj dhe nj\u00eb drit\u00eb p\u00ebr t\u00eb krijuar p\u00ebrmbajtje p\u00ebr kanalin e saj TikTok, ku ajo ka 1.8 milion\u00eb ndjek\u00ebs<\/span><\/p><\/div>\n 26-vje\u00e7arja ka 1.8 milion\u00eb ndjek\u00ebs t\u00eb TikTok dhe postimet e saj rreth bukuris\u00eb dhe ushtrimeve, s\u00eb bashku me opinionet p\u00ebr tema q\u00eb shkojn\u00eb nga takimet deri te bullizmi n\u00eb internet, marrin rregullisht qindra mij\u00ebra shikime. TikTok i ka paguar asaj gjithsej 12,000 dollar\u00eb, thot\u00eb Carter. Ajo shet mallra p\u00ebr t\u00eb ardhura shtes\u00eb, duke sjell\u00eb rreth 5000 dollar\u00eb vitin e kaluar.<\/span><\/p>\n “Krijuesit e\u00a0 p\u00ebrmbajtjes duhet t\u00eb paguhen n\u00eb nj\u00eb p\u00ebrqindje t\u00eb drejt\u00eb bazuar n\u00eb at\u00eb q\u00eb aplikacionet po ftojn\u00eb nga krijuesit e p\u00ebrbajtjes”<\/em>, thot\u00eb Carter.<\/span><\/p>\n \u201cDuhet t\u00eb ket\u00eb m\u00eb shum\u00eb transparenc\u00eb n\u00eb m\u00ebnyr\u00ebn se si paguhemi dhe duhet t\u00eb jet\u00eb e q\u00ebndrueshme.\u201d<\/em><\/span><\/p>\n Nj\u00eb z\u00ebdh\u00ebn\u00ebse e TikTok nuk pranoi t\u00eb komentonte.<\/span><\/p>\n YouTube tha se ka paguar m\u00eb shum\u00eb se 70 miliard\u00eb dollar\u00eb p\u00ebr krijuesit, artist\u00ebt dhe kompanit\u00eb e medias n\u00eb tre vitet e fundit dhe m\u00eb shum\u00eb se 25% e kanaleve n\u00eb modelin e ndarjes s\u00eb t\u00eb ardhurave nga reklamat tani po fitojn\u00eb para p\u00ebrmes tij.<\/span><\/p>\n “Ne mbetemi t\u00eb p\u00ebrkushtuar p\u00ebr t\u00eb v\u00ebn\u00eb energjin\u00eb ton\u00eb t\u00eb plot\u00eb n\u00eb at\u00eb q\u00eb ka m\u00eb shum\u00eb r\u00ebnd\u00ebsi p\u00ebr krijuesit, shikuesit dhe reklamuesit tan\u00eb,”<\/em> tha nj\u00eb z\u00ebdh\u00ebn\u00ebse.<\/span><\/p>\n Nj\u00eb e ardhme pa TikTok?<\/strong><\/span><\/p>\n Shum\u00eb krijues t\u00eb p\u00ebrmbatjes dhe reklamues vler\u00ebsojn\u00eb TikTok-un, q\u00eb ishte pionier i zhanrit t\u00eb videove me format t\u00eb shkurt\u00ebr, me nj\u00eb angazhim m\u00eb t\u00eb fort\u00eb se koleg\u00ebt e tij t\u00eb industris\u00eb. TikTok ka fituar m\u00eb shum\u00eb se 170 milion\u00eb p\u00ebrdorues n\u00eb SHBA q\u00eb nga fillimi i tij n\u00eb vitin 2016, duke p\u00ebrfshir\u00eb, thot\u00eb Qendra K\u00ebrkimore Pew, nj\u00eb t\u00eb tret\u00ebn e t\u00eb rriturve amerikan\u00eb. Ata shpenzojn\u00eb mesatarisht 78 minuta n\u00eb dit\u00eb n\u00eb aplikacion, sipas firm\u00ebs s\u00eb inteligjenc\u00ebs s\u00eb tregut Sensor Tower.<\/span><\/p>\n TikTok mund t\u00eb mos jet\u00eb i disponuesh\u00ebm n\u00eb SHBA edhe p\u00ebr shum\u00eb koh\u00eb, t\u00eb pakt\u00ebn jo n\u00eb form\u00ebn e tij t\u00eb tanishme. N\u00eb prill, Presidenti Biden n\u00ebnshkroi nj\u00eb projektligj q\u00eb do detyroj\u00eb nj\u00eb shitje ose ndalim t\u00eb aplikacionit deri m\u00eb 19 janar 2025. <\/span><\/p>\n Ligjv\u00ebn\u00ebsit amerikan\u00eb kan\u00eb shprehur shqet\u00ebsimin se TikTok p\u00ebrb\u00ebn nj\u00eb rrezik p\u00ebr sigurin\u00eb komb\u00ebtare. Kompania m\u00ebm\u00eb e TikTok, ByteDance me baz\u00eb n\u00eb Pekin, ka th\u00ebn\u00eb se nuk mund dhe nuk do shes\u00eb operacionet e saj n\u00eb SHBA deri n\u00eb afatin p\u00ebrfundimtar.<\/span><\/p>\n ByteDance paditi qeverin\u00eb amerikane, duke pretenduar se ligji i ri shkel t\u00eb drejtat e saj t\u00eb Amendamentit t\u00eb Par\u00eb. Disa krijues amerikan\u00eb padit\u00ebn gjithashtu. Gjykata e Apelit e SHBA-s\u00eb p\u00ebr Qarkun e Distriktit t\u00eb Kolumbias do d\u00ebgjoj\u00eb argumentet n\u00eb shtator p\u00ebr t\u00eb dyja rastet.<\/span><\/p>\n “T\u00eb humbas\u00ebsh TikTok-un do t\u00eb ishte nj\u00eb lloj shkat\u00ebrruese,”<\/em> thot\u00eb Brandon Granberg, nj\u00eb krijues p\u00ebrmbajtjeje 31-vje\u00e7ar nga Bayville, i njohur p\u00ebr nd\u00ebrveprimet me t\u00eb huajt n\u00eb vende publike n\u00eb m\u00ebnyra \u201ct\u00eb \u00e7mendura\u201d.<\/span><\/p>\n Granberg luftoi p\u00ebr vite me radh\u00eb p\u00ebr t\u00eb t\u00ebrhequr shikues n\u00eb aplikacion p\u00ebrpara se nj\u00eb postim viral dy vjet m\u00eb par\u00eb t\u00eb \u00e7onte numrin e ndjek\u00ebsve t\u00eb tij nga 5000 n\u00eb m\u00eb shum\u00eb se nj\u00eb milion. S\u00eb fundmi ai fitoi 1000 dollar\u00eb nga nj\u00eb program TikTok q\u00eb filloi vitin e kaluar i quajtur TikTok Creative Challenge, q\u00eb u lejon krijuesve t\u00eb p\u00ebrmbajtjes t\u00eb fitojn\u00eb para duke b\u00ebr\u00eb reklama video p\u00ebr markat q\u00eb nuk shfaqen n\u00eb profilet e tyre personale.<\/span><\/p>\n Ai gjithashtu fitoi 2,800 dollar\u00eb p\u00ebr prodhimin e kat\u00ebr videove t\u00eb TikTok q\u00eb promovonin nj\u00eb faqe interneti p\u00ebr njer\u00ebzit me fetishe k\u00ebmb\u00ebsh. Granberg thot\u00eb se nuk kishte aspak d\u00ebshir\u00eb t\u00eb b\u00ebnte, por e b\u00ebri sepse i duheshin parat\u00eb.<\/span><\/p>\n Nd\u00ebrsa ai nuk ka marr\u00eb shum\u00eb postime t\u00eb tjera t\u00eb sponsorizuara, ai i ka rritur ndjesh\u00ebm t\u00eb ardhurat e tij duke b\u00ebr\u00eb video marketingu p\u00ebr bizneset e vogla gjat\u00eb vitit t\u00eb kaluar. Shumica e klient\u00ebve e gjejn\u00eb Granberg n\u00eb TikTok.<\/span><\/p>\n \u201cN\u00ebse ndalohet, patjet\u00ebr do m\u00eb prish\u00eb pun\u00eb\u201d,<\/em> thot\u00eb ai.<\/span><\/p>\n Ndryshimi i shijeve dhe algoritmeve<\/strong><\/span><\/p>\n K\u00ebt\u00eb vit, krijuesit e p\u00ebrmbajtjes n\u00eb mediat sociale amerikane n\u00eb t\u00ebr\u00ebsi pritet t\u00eb fitojn\u00eb 13.7 miliard\u00eb dollar\u00eb, sipas Emarketer. Firma k\u00ebrkimore projekton se shumica e tyre – 8.14 miliard\u00eb dollar\u00eb, ose 59% – do vijn\u00eb nga sponsorizimet e markave.<\/span><\/p>\n Reklamuesit kan\u00eb udh\u00ebhequr gjithmon\u00eb n\u00eb kompensimin e krijuesve t\u00eb p\u00ebrmbajtjes, duke paguar shum\u00eb m\u00eb tep\u00ebr para sesa platformat e mediave sociale dhe fansat q\u00eb blejn\u00eb mallra ose japin bakshish.<\/span><\/p>\n Por k\u00ebto dit\u00eb, reklamuesit presin m\u00eb shum\u00eb nga krijuesit e p\u00ebrmbajtjes sesa thjesht ndjek\u00ebs t\u00eb m\u00ebdhenj, sipas p\u00ebrfaq\u00ebsuesve t\u00eb agjencive dhe talenteve. Ata duan t\u00eb shohin prova t\u00eb angazhimit t\u00eb fort\u00eb n\u00eb form\u00ebn e postimeve t\u00eb ruajtura dhe t\u00eb ndara, plus demografin\u00eb e audienc\u00ebs s\u00eb krijuesve.<\/span><\/p>\n “Markat po shikojn\u00eb metrika q\u00eb jan\u00eb shum\u00eb m\u00eb pak t\u00eb parashikueshme p\u00ebr krijuesit dhe gjithashtu shum\u00eb t\u00eb v\u00ebshtira p\u00ebr t’u vler\u00ebsuar”<\/em>, thot\u00eb Sarah Peretz, nj\u00eb konsulente e strategjis\u00eb s\u00eb biznesit n\u00eb Los Angeles, e cila i ndihmon krijuesit t\u00eb negociojn\u00eb partneritete dhe t\u00eb merren me reklamuesit.<\/span><\/p>\n Disa marka jan\u00eb m\u00eb kontrolluese se n\u00eb t\u00eb kaluar\u00ebn, thot\u00eb Sarah Steele, nj\u00eb krijuese 34-vje\u00e7are n\u00eb Tulsa, Oklahoma, e cila filloi t\u00eb b\u00ebnte video t\u00eb TikTok rreth t\u00eb qenit n\u00ebn\u00eb pun\u00ebtore n\u00eb vitin 2020.<\/span><\/p>\n “Tani \u00ebsht\u00eb, \u201cNe po ju paguajm\u00eb dhe kjo \u00ebsht\u00eb ajo q\u00eb duam q\u00eb ju t\u00eb thoni\u201d.<\/em><\/span><\/p>\n N\u00eb fillim t\u00eb k\u00ebtij viti, Steele thot\u00eb se nj\u00eb reklamues k\u00ebmb\u00ebnguli q\u00eb ajo t\u00eb citonte mohime ligjore n\u00eb nj\u00eb seri postimesh t\u00eb sponsorizuara n\u00eb Instagram.<\/span><\/p>\n “M\u00eb dukej sikur po lexoja nga nj\u00eb teleprompter,”<\/em> thot\u00eb ajo.<\/span><\/p>\n “Si konsumator madje m\u00eb largoi pak nga marka.”<\/em><\/span><\/p>\n Nd\u00ebrkoh\u00eb, krijuesit po e kalojn\u00eb nj\u00eb koh\u00eb m\u00eb t\u00eb v\u00ebshtir\u00eb p\u00ebr t\u00eb t\u00ebrhequr shikuesit, fal\u00eb ndryshimeve t\u00eb algoritmit dhe faktor\u00ebve t\u00eb tjer\u00eb jasht\u00eb kontrollit t\u00eb tyre. Dhe nd\u00ebrsa m\u00eb shum\u00eb reklamues k\u00ebrkojn\u00eb t\u00eb bashk\u00ebpunojn\u00eb me krijuesit sesa n\u00eb t\u00eb kaluar\u00ebn, “veprimtaria e shtuar \u00e7on n\u00eb rritjen e konkurrenc\u00ebs”, thot\u00eb Peretz.<\/span><\/p>\n Nj\u00eb ndryshim tjet\u00ebr \u00ebsht\u00eb se reklamuesit tani preferojn\u00eb t\u00eb punojn\u00eb vet\u00ebm me nj\u00eb pjes\u00eb t\u00eb vog\u00ebl t\u00eb krijuesve t\u00eb p\u00ebrmbajtjes p\u00ebr marr\u00ebveshje afatgjata n\u00eb vend q\u00eb t\u00eb eksperimentojn\u00eb me disa projekte t\u00eb nj\u00ebpasnj\u00ebshme, thot\u00eb Jess Hunichen, nga Shine Talent Group.<\/span><\/p>\n Hunichen bashk\u00ebthemeloi agjencin\u00eb e menaxhimit t\u00eb talenteve n\u00eb vitin 2015, kur TikTok nuk ekzistonte dhe marketingu me ndikim ishte ende relativisht i ri. N\u00eb at\u00eb koh\u00eb, nj\u00eb madh\u00ebsi mesatare e marr\u00ebveshjes midis nj\u00eb ndikuesi dhe mark\u00ebs ishte zakonisht n\u00ebn 1000 dollar\u00eb. Tani, marr\u00ebveshja mesatare p\u00ebr fushat\u00eb \u00ebsht\u00eb rreth 10,000 dollar\u00eb, thot\u00eb ajo.<\/span><\/p>\n Ia vlen p\u00ebrpjekja<\/strong><\/span><\/p>\n Ronit Halmos nga Los Angeles filloi t\u00eb b\u00ebnte video t\u00eb TikTok n\u00eb fillim t\u00eb k\u00ebtij viti, t\u00eb cilat ajo i p\u00ebrshkruan si rishikime t\u00eb shpejta t\u00eb restoranteve e bareve “me nj\u00ebfar\u00eb q\u00ebndrimi t\u00eb paduruesh\u00ebm”.<\/span><\/p>\n 27-vje\u00e7arja, nj\u00eb rekrutuese e teknologjis\u00eb me koh\u00eb t\u00eb plot\u00eb, s\u00eb fundmi arriti marr\u00ebveshjen e saj t\u00eb par\u00eb me nj\u00eb reklamues. Nj\u00eb mark\u00eb kombucha i k\u00ebrkoi asaj t\u00eb b\u00ebnte nj\u00eb postim prej 30 sekondash, duke shfaqur pik\u00ebpamjen e saj p\u00ebr nj\u00eb linj\u00eb shijesh.<\/span><\/p>\n Tyler Heaven<\/span><\/p><\/div>\n Megjith\u00ebse p\u00ebrfundoi duke marr\u00eb m\u00eb pak v\u00ebmendje nga shikuesit se \u00e7mimi i saj i zakonsh\u00ebm, ajo fitoi 1500 dollar\u00eb nga rreth 30 minuta pun\u00eb.<\/span><\/p>\n Tyler Haven, nj\u00eb 27-vje\u00e7ar q\u00eb udh\u00ebton n\u00eb veriper\u00ebndim t\u00eb Paq\u00ebsorit, paguhet 250 deri n\u00eb 300 dollar\u00eb p\u00ebr t\u00eb b\u00ebr\u00eb video promovuese q\u00eb markat mund t’i postojn\u00eb n\u00eb kanalet e tyre sociale dhe rreth 1200 dollar\u00eb p\u00ebr postimet q\u00eb shfaqen n\u00eb llogarin\u00eb e tij n\u00eb Instagram me m\u00eb shum\u00eb se 41,000 ndjek\u00ebs ose llogarin\u00eb e tij TikTok me m\u00eb shum\u00eb se 10,000 ndjek\u00ebs.<\/span><\/p>\n Q\u00eb nga janari, ai ka postuar video q\u00eb dokumentojn\u00eb “jet\u00ebn e tij n\u00eb furgon” me gruan e tij.<\/span><\/p>\n Rezidenca e tyre kryesore \u00ebsht\u00eb nj\u00eb furgon “Mercedes Sprinter T1N” i vitit 2004 plot\u00ebsisht i dekoruar.<\/span><\/p>\n Haven tha se ka qen\u00eb e leht\u00eb p\u00ebr t\u00eb rritur organikisht ndjek\u00ebsit e tij. Ai beson se kjo \u00ebsht\u00eb p\u00ebr shkak se postimet e tij nuk p\u00ebrshkruajn\u00eb nj\u00eb jet\u00eb t\u00eb paarritshme dhe t\u00eb p\u00ebrsosur.<\/span><\/p>\n Ai la pun\u00ebn e tij n\u00eb qershor p\u00ebr t\u00eb ndjekur krijimin e p\u00ebrmbajtjes me koh\u00eb t\u00eb plot\u00eb.<\/span><\/p>\n “Edhe n\u00ebse do fitoja 2000 dollar\u00eb n\u00eb muaj, q\u00eb nuk \u00ebsht\u00eb absolutisht asgj\u00eb – kjo \u00ebsht\u00eb m\u00eb pak se qiraja e shumic\u00ebs s\u00eb njer\u00ebzve – un\u00eb mund t\u00eb jetoj me k\u00ebt\u00eb,”<\/em> thot\u00eb Haven.<\/span><\/p>\n![\"\"](\"https:\/\/www.hashtag.al\/wp-content\/uploads\/2024\/06\/c8a6f7f8338cdb37aca41a8271bbf79a9bceee6e.jpg\")
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