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Kompanit\u00eb Big Tech po p\u00ebrballen me sfid\u00ebn m\u00eb t\u00eb madhe prej shum\u00eb vitesh, pasi rregullator\u00ebt antitrust n\u00eb dy an\u00ebt e Atlantikut godasin praktikat e supozuara antikonkurruese q\u00eb mund t\u00eb \u00e7ojn\u00eb n\u00eb urdhra p\u00ebr ndarjen e Apple dhe Google.<\/span><\/p>\n Kjo nga ana tjet\u00ebr mund t\u00eb frym\u00ebzoj\u00eb v\u00ebzhguesit n\u00eb mbar\u00eb bot\u00ebn q\u00eb t\u00eb bashkohen, si\u00e7 d\u00ebshmohet n\u00eb numrin n\u00eb rritje t\u00eb hetimeve antitrust n\u00eb vende t\u00eb ndryshme pas hapjes s\u00eb \u00e7\u00ebshtjeve n\u00eb BE dhe SHBA. Q\u00eb kur AT&T u shp\u00ebrb\u00eb sakt\u00ebsisht 40 vjet m\u00eb par\u00eb, asnj\u00eb kompani nuk \u00ebsht\u00eb p\u00ebrballur me mund\u00ebsin\u00eb e nj\u00eb shp\u00ebrb\u00ebrjeje t\u00eb udh\u00ebhequr nga rregullatori n\u00eb Shtetet e Bashkuara, deri tani.<\/span><\/p>\n Google ka th\u00ebn\u00eb se nuk \u00ebsht\u00eb dakord me akuzat e BE-s\u00eb, nd\u00ebrsa Apple tha se padia e SHBA \u00ebsht\u00eb e gabuar p\u00ebr faktet dhe ligjin.<\/span><\/p>\n N\u00eb 1984, AT&T, e njohur gjithashtu si Ma Bell, u nda n\u00eb shtat\u00eb kompani t\u00eb pavarura t\u00eb quajtura “Baby Bells” p\u00ebr t\u00eb hapur nj\u00eb nga monopolet m\u00eb t\u00eb fuqishme t\u00eb shekullit t\u00eb 20-t\u00eb. AT&T, Verizon dhe Lumen jan\u00eb tani entitetet e vetme t\u00eb mbijetuara.<\/span><\/p>\n Rregullator\u00ebt tani pretendojn\u00eb se kompani t\u00eb tilla si Apple dhe Google, kan\u00eb nd\u00ebrtuar ekosisteme t\u00eb padep\u00ebrtueshme rreth prodhimeve t\u00eb tyre, duke e b\u00ebr\u00eb t\u00eb v\u00ebshtir\u00eb p\u00ebr klient\u00ebt kalimin n\u00eb sh\u00ebrbimet rivale.<\/span><\/p>\n Departamenti Amerikan i Drejt\u00ebsis\u00eb paralajm\u00ebroi t\u00eb m\u00ebrkur\u00ebn Apple, nj\u00eb kompani prej 2.7 trilion\u00eb dollar\u00ebsh, se nj\u00eb urdh\u00ebr p\u00ebr ndarje nuk p\u00ebrjashtohet si nj\u00eb mund\u00ebsi p\u00ebr t\u00eb rivendosur konkurrenc\u00ebn, pasi u bashkua me 15 shtetet\u00eb tjera p\u00ebr t\u00eb paditur prodhuesin e iPhone p\u00ebr monopolizimin e tregut t\u00eb smartfon\u00ebve dhe rritjen e \u00e7mimeve, duke penguar rival\u00ebt.<\/span><\/p>\n Megjithat\u00eb, ka t\u00eb ngjar\u00eb t\u00eb duhen vite p\u00ebr t\u00eb vendosur \u00e7\u00ebshtjen, t\u00eb cil\u00ebn Apple \u00ebsht\u00eb zotuar t\u00eb luftoj\u00eb.<\/span><\/p>\n Veprimet e SHBA-s\u00eb vijn\u00eb pas k\u00ebrc\u00ebnimeve t\u00eb tjera n\u00eb rritje n\u00eb gjith\u00eb Evrop\u00ebn k\u00ebt\u00eb jav\u00eb.<\/span><\/p>\n Big Tech do p\u00ebrballet me m\u00eb shum\u00eb shqyrtim s\u00eb shpejti me Apple, Meta Platforms dhe Alphabet q\u00eb ka t\u00eb ngjar\u00eb t\u00eb hetohen p\u00ebr shkelje t\u00eb mundshme t\u00eb Aktit t\u00eb Tregjeve Dixhitale (DMA) q\u00eb mund t\u00eb \u00e7ojn\u00eb n\u00eb gjoba t\u00eb m\u00ebdha dhe madje edhe urdhra p\u00ebr ndarje lidhur me shkelje t\u00eb p\u00ebrs\u00ebritura, i than\u00eb Reuters t\u00eb enjten njer\u00ebzit me njohuri t\u00eb drejtp\u00ebrdrejta p\u00ebr k\u00ebt\u00eb \u00e7\u00ebshtje, n\u00eb kushte anonimiteti.<\/span><\/p>\n Shefja e antitrustit t\u00eb BE-s\u00eb, Margrethe Vestager ndihmoi n\u00eb hapjen e rrug\u00ebs p\u00ebr masat drastike vitin e kaluar, kur ajo akuzoi Google p\u00ebr praktika antikonkurruese n\u00eb biznesin e saj adtech.<\/span><\/p>\n Ajo tha se k\u00ebrkesa e Google p\u00ebr t\u00eb shitur disa nga asetet e saj dukej se ishte m\u00ebnyra e vetme p\u00ebr t\u00eb shmangur konfliktet e interesit pasi kjo do parandalonte Google q\u00eb supozohet se favorizonte sh\u00ebrbimet e veta t\u00eb teknologjis\u00eb s\u00eb reklamimit dixhital n\u00eb internet kundrejt reklamuesve dhe botuesve n\u00eb internet.<\/span><\/p>\n Vestager pritet t\u00eb nxjerr\u00eb nj\u00eb vendim p\u00ebrfundimtar deri n\u00eb fund t\u00eb vitit.<\/span><\/p>\n Ligjv\u00ebn\u00ebsi i Parlamentit Evropian, Andreas Schwab, i cili ishte shum\u00eb i p\u00ebrfshir\u00eb n\u00eb hartimin e rregullave t\u00eb r\u00ebnd\u00ebsishme t\u00eb teknologjis\u00eb s\u00eb BE-s\u00eb DMA q\u00eb nis\u00ebn k\u00ebt\u00eb muaj, tha se ligjv\u00ebn\u00ebsit duan veprime t\u00eb guximshme kund\u00ebr kompanive Big Tech q\u00eb shkelin rregullat.<\/span><\/p>\n “N\u00ebse ata nuk respektojn\u00eb DMA, ju mund t\u00eb p\u00ebrfytyroni se \u00e7far\u00eb do k\u00ebrkoj\u00eb Parlamenti.<\/span><\/p>\n Ndarja e v\u00ebshtir\u00eb<\/strong><\/span><\/p>\n Nuk \u00ebsht\u00eb e sigurt q\u00eb rregullator\u00ebt do l\u00ebshojn\u00eb urdhrin e ndarjes pasi ata shqyrtojn\u00eb mund\u00ebsit\u00eb dhe \u00e7do veprim mund t\u00eb \u00e7oj\u00eb vet\u00ebm n\u00eb gjob\u00eb. Ekspert\u00ebt ligjor\u00eb sugjeruan gjithashtu se \u00e7\u00ebshtja kund\u00ebr Apple, e nxjerr\u00eb nga \u00e7\u00ebshtja e vitit 1998 kund\u00ebr Microsoft, mund t\u00eb jet\u00eb m\u00eb e v\u00ebshtir\u00eb k\u00ebt\u00eb her\u00eb.<\/span><\/p>\n “N\u00eb Bashkimin Evropian, ka m\u00eb pak tradit\u00eb, me ndarjen e nj\u00eb kompanie q\u00eb shihet si mjeti i fundit. Kjo nuk ka ndodhur kurr\u00eb m\u00eb par\u00eb,”<\/em> tha nj\u00eb zyrtar i Komisionit, duke folur n\u00eb kushte anonimiteti.<\/span><\/p>\n Sistemi shum\u00eb i integruar i Apple do e b\u00ebnte gjithashtu t\u00eb v\u00ebshtir\u00eb ndarjen n\u00eb krahasim me Google, tha avokati Damien Geradin n\u00eb \u201cGeradin Partners\u201d, i cili po k\u00ebshillon disa zhvillues aplikacionesh n\u00eb raste t\u00eb tjera kund\u00ebr Apple.<\/span><\/p>\n “M\u00eb duket shum\u00eb m\u00eb e nd\u00ebrlikuar. Ju po flisni p\u00ebr di\u00e7ka q\u00eb \u00ebsht\u00eb e integruar, p\u00ebr shembull nuk mund ta detyroni Apple t\u00eb heq\u00eb dor\u00eb nga App Store. Kjo nuk ka kuptim,”<\/em> tha ai.<\/span><\/p>\n Ai tha se do t\u00eb ishte m\u00eb mir\u00eb t’i imponoheshin mjete juridike sjelljes s\u00eb Apple q\u00eb e detyrojn\u00eb at\u00eb t\u00eb b\u00ebj\u00eb disa gj\u00ebra, nd\u00ebrsa n\u00eb rastin e Google, nj\u00eb urdh\u00ebr ndarjeje mund t\u00eb synoj\u00eb thjesht blerjet e b\u00ebra p\u00ebr t\u00eb forcuar sh\u00ebrbimet e saj kryesore.<\/span><\/p>\n Apple merr pjes\u00ebn m\u00eb t\u00eb madhe t\u00eb t\u00eb ardhurave t\u00eb saj prej rreth 400 miliard\u00eb dollar\u00eb n\u00eb vit nga shitja e pajisjeve – iPhone, Mac, iPad dhe Or\u00eb – e ndjekur nga biznesi i saj i Sh\u00ebrbimeve, i cili sjell af\u00ebrsisht 100 miliard\u00eb dollar\u00eb n\u00eb vit.<\/span><\/p>\n Mjetet juridike strukturore si ndarja do provohen p\u00ebrfundimisht n\u00eb gjykata, tha Assimakis Komninos, partner n\u00eb firm\u00ebn ligjore \u201cWhite & Case\u201d.<\/span><\/p>\n \u201cUn\u00eb do thosha se p\u00ebrvojat e masave t\u00eb imponuara strukturore, si ndarjet, nuk jan\u00eb t\u00eb shumta, por p\u00ebrvoja e vog\u00ebl e s\u00eb shkuar\u00ebs tregon se kjo \u00ebsht\u00eb shum\u00eb e nd\u00ebrlikuar, p\u00ebrve\u00e7 sfidave t\u00eb frikshme ligjore\u201d<\/em>, tha ai.<\/span><\/p>\n