{"id":656064,"date":"2024-02-22T09:11:54","date_gmt":"2024-02-22T08:11:54","guid":{"rendered":"https:\/\/www.hashtag.al\/?p=656064"},"modified":"2024-02-22T09:11:54","modified_gmt":"2024-02-22T08:11:54","slug":"dorezohet-marka-me-e-vjeter-ne-bote-ndryshon-logon-per-here-te-pare-ne-140-vjet","status":"publish","type":"post","link":"https:\/\/www.hashtag.al\/index.php\/2024\/02\/22\/dorezohet-marka-me-e-vjeter-ne-bote-ndryshon-logon-per-here-te-pare-ne-140-vjet\/","title":{"rendered":"\u201cDor\u00ebzohet\u201d marka m\u00eb e vjet\u00ebr n\u00eb bot\u00eb, ndryshon logon p\u00ebr her\u00eb t\u00eb par\u00eb n\u00eb 140 vjet","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

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P\u00ebr m\u00eb shum\u00eb se 140 vjet, Shurupi i Art\u00eb i Lyle – nj\u00eb mall kryesor n\u00eb \u00e7do qilar t\u00eb buk\u00ebpjek\u00ebsve britanik – ka paraqitur nj\u00eb logo q\u00eb ngjall mjaft kureshtje n\u00eb kana\u00e7et e saj: nj\u00eb kufom\u00eb luani t\u00eb rrethuar nga blet\u00eb. <\/span><\/p>\n

Por tani, p\u00ebr her\u00eb t\u00eb par\u00eb q\u00eb nga vitet 1880, malli i njohur nga Rekordet Bot\u00ebrore Guinness p\u00ebr pasjen mark\u00ebs dhe paketimit m\u00eb t\u00eb vjet\u00ebr n\u00eb bot\u00eb po i n\u00ebnshtrohet nj\u00eb rimodelimi t\u00eb madh.<\/span><\/p>\n

Kompania tha se identiteti i saj i ri pamor ishte krijuar p\u00ebr t\u00eb “rifreskuar trash\u00ebgimin\u00eb e mark\u00ebs p\u00ebr t\u00eb t\u00ebrhequr audienc\u00ebn e shekullit t\u00eb 21-t\u00eb”.<\/span><\/p>\n

Shurupi i art\u00eb, \u00ebsht\u00eb nj\u00eb l\u00ebng i \u00ebmb\u00ebl me ngjyr\u00eb qelibar i b\u00ebr\u00eb nga sheqeri i rafinuar q\u00eb u prodhua p\u00ebr her\u00eb t\u00eb par\u00eb nga Abram Lyle & Sons n\u00eb vitin 1881. Themeluesi i kompanis\u00eb, biznesmeni skocez Abram Lyle, zgjodhi nj\u00eb logo t\u00eb frym\u00ebzuar nga historia e Samsonit, i cili, n\u00eb Testamentin e Vjet\u00ebr, vret nj\u00eb luan me duar p\u00ebr t\u00eb zbuluar m\u00eb von\u00eb se blet\u00ebt jan\u00eb strehuar n\u00eb trupin e pajet\u00eb t\u00eb kafsh\u00ebs.<\/span><\/p>\n

N\u00eb p\u00ebrrall\u00ebn biblike, Samsoni ha mjalt\u00eb nga brenda luanit, ua jep prind\u00ebrve t\u00eb tij dhe m\u00eb pas u paraqet 30 dasmor\u00ebve nj\u00eb gj\u00ebegj\u00ebz\u00eb q\u00eb aludon p\u00ebr takimin: \u201cNga ngr\u00ebn\u00ebsi erdhi di\u00e7ka p\u00ebr t\u00eb ngr\u00ebn\u00eb; nga e forta doli di\u00e7ka e \u00ebmb\u00ebl.\u201d<\/span><\/p>\n

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Logoja e re, nd\u00ebrkoh\u00eb, i jep kafsh\u00ebs nj\u00eb pamje m\u00eb abstrakte – dhe disi m\u00eb t\u00eb animuar, nd\u00ebrkoh\u00eb q\u00eb n\u00eb kok\u00ebn e luanit mbetet vet\u00ebm nj\u00eb blet\u00eb. Duke pranuar mark\u00ebn e pandryshuar t\u00eb produktit n\u00eb vitin 2006, Rekordet Bot\u00ebrore t\u00eb Guinness vun\u00eb n\u00eb dukje se t\u00eb vetmet ndryshime t\u00eb b\u00ebra q\u00eb nga viti 1885 ishin “ndryshime t\u00eb lehta teknike gjat\u00eb luft\u00ebs p\u00ebr shkak t\u00eb munges\u00ebs s\u00eb materialeve”.<\/span><\/p>\n

N\u00eb vitin 2008, p\u00ebr t\u00eb sh\u00ebnuar 125-vjetorin e produktit, pronari i at\u00ebhersh\u00ebm Tate & Lyle njoftoi se po ndryshonte kallajin n\u00eb nj\u00eb ngjyr\u00eb t\u00eb art\u00eb, megjith\u00ebse logoja mbeti e pandryshuar.<\/span><\/p>\n

Tate & Lyle u formua n\u00eb vitet 1920 kur firma e Lyle u bashkua me rafinerin\u00eb rivale t\u00eb sheqerit Henry Tate & Sons. Kompania, tani nj\u00eb furnizues i madh global i ushqimeve dhe pijeve, shiti biznesin e saj t\u00eb p\u00ebrpunimit t\u00eb sheqerit (p\u00ebrfshir\u00eb Lyle’s Golden Syrup) firm\u00ebs amerikane American Sugar Refining, ose ASR Group, n\u00eb 2010.<\/span><\/p>\n

Logoja e vjet\u00ebr e produktit do vijoj\u00eb t\u00eb p\u00ebrdoret n\u00eb kallajin klasik t\u00eb shurupit t\u00eb art\u00eb t\u00eb Lyle, megjith\u00ebse shishet dhe mbushjet e \u00ebmb\u00eblsir\u00ebs do mbajn\u00eb t\u00eb gjitha mark\u00ebn e re. Nj\u00eb z\u00ebdh\u00ebn\u00ebs i kompanis\u00eb nuk pranoi t\u00eb komentoj\u00eb n\u00ebse kjo p\u00ebrfaq\u00ebson shumic\u00ebn e nj\u00ebsive t\u00eb shitura.<\/span><\/p>\n

\"\"<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

P\u00ebr m\u00eb shum\u00eb se 140 vjet, Shurupi i Art\u00eb i Lyle – nj\u00eb mall kryesor n\u00eb \u00e7do qilar t\u00eb buk\u00ebpjek\u00ebsve britanik – ka paraqitur nj\u00eb logo q\u00eb ngjall mjaft kureshtje n\u00eb kana\u00e7et e saj: nj\u00eb kufom\u00eb luani t\u00eb rrethuar nga blet\u00eb. Por tani, p\u00ebr her\u00eb t\u00eb par\u00eb q\u00eb nga vitet 1880, malli i njohur nga […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":51,"featured_media":656066,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-656064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fast-foodi"],"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/656064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/comments?post=656064"}],"version-history":[{"count":0,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/656064\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/media\/656066"}],"wp:attachment":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/media?parent=656064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/categories?post=656064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/tags?post=656064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}