{"id":633794,"date":"2023-11-22T13:52:55","date_gmt":"2023-11-22T12:52:55","guid":{"rendered":"https:\/\/www.hashtag.al\/?p=633794"},"modified":"2023-11-22T13:52:55","modified_gmt":"2023-11-22T12:52:55","slug":"mbreteria-e-bashkuar-ndalon-reklamat-e-toyota-suv-per-arsye-mjedisore","status":"publish","type":"post","link":"https:\/\/www.hashtag.al\/index.php\/2023\/11\/22\/mbreteria-e-bashkuar-ndalon-reklamat-e-toyota-suv-per-arsye-mjedisore\/","title":{"rendered":"Mbret\u00ebria e Bashkuar ndalon reklamat e Toyota SUV p\u00ebr arsye mjedisore","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"\"<\/a><\/span><\/p>\n

Mbik\u00ebqyrja e reklamave n\u00eb Mbret\u00ebrin\u00eb e Bashkuar ka ndaluar dy reklama t\u00eb Toyota-s p\u00ebr miratimin e drejtimit q\u00eb shp\u00ebrfill ndikimin e saj mjedisor n\u00eb nj\u00eb vendim historik, duke deklaruar se reklamat SUV ishin krijuar pa “nj\u00eb ndjenj\u00eb p\u00ebrgjegj\u00ebsie ndaj shoq\u00ebris\u00eb”.<\/em><\/span><\/p>\n

\u00cbsht\u00eb hera e par\u00eb q\u00eb Autoriteti i Standardeve t\u00eb Reklamimit (ASA) bllokon nj\u00eb reklam\u00eb SUV me arsyetimin e shkeljes s\u00eb p\u00ebrgjegj\u00ebsis\u00eb sociale n\u00eb nj\u00eb kontekst mjedisor.<\/span><\/p>\n

Rregullatori ndaloi dy reklama, t\u00eb l\u00ebshuara fillimisht n\u00eb nj\u00eb fushat\u00eb t\u00eb vitit 2020: nj\u00eb poster dhe nj\u00eb video t\u00eb shfaqur n\u00eb mediat sociale, ku dhjet\u00ebra makina Toyota Hilux kalojn\u00eb n\u00ebp\u00ebr terren jasht\u00eb rrug\u00ebs, duke p\u00ebrfshir\u00eb nj\u00eb lum\u00eb, nd\u00ebrsa nj\u00eb z\u00ebri p\u00ebrshkruan sken\u00ebn si “nj\u00eb nga spektaklet e v\u00ebrteta t\u00eb natyr\u00ebs\u201d. Mjetet m\u00eb pas bashkohen me nj\u00eb rrug\u00eb dhe kalojn\u00eb n\u00ebp\u00ebr nj\u00eb zon\u00eb urbane, p\u00ebrpara se nj\u00eb makin\u00eb e vetme t\u00eb hyj\u00eb n\u00eb nj\u00eb rrug\u00eb, me z\u00ebrin q\u00eb vazhdon: \u201cToyota Hilux. Lindur p\u00ebr t\u00eb bredhur.\u201d Posteri tregon dy SUV n\u00eb plan t\u00eb par\u00eb, t\u00eb ndjekur nga nj\u00eb tuf\u00eb e t\u00eb tjer\u00ebve q\u00eb p\u00ebrshkojn\u00eb nj\u00eb terren shk\u00ebmbor mbi nj\u00eb re pluhuri.<\/span><\/p>\n

Ankesa u b\u00eb nga Adfree Cities, nj\u00eb rrjet grupesh q\u00eb p\u00ebrpiqen t\u00eb largojn\u00eb reklamat nga hap\u00ebsirat publike. Ata argumentuan, n\u00eb partneritet me grupin e fushat\u00ebs n\u00eb Mbret\u00ebrin\u00eb e Bashkuar, Badvertising, se reklamat pranonin sjelljet e d\u00ebmshme p\u00ebr mjedisin dhe po b\u00ebjn\u00eb thirrje p\u00ebr t’i dh\u00ebn\u00eb fund reklamimit t\u00eb produkteve dhe sh\u00ebrbimeve me karbon t\u00eb lart\u00eb, sipas The Guardian.<\/a><\/span><\/span><\/p>\n

ASA vendosi se reklamat “e pranonin p\u00ebrdorimin e automjeteve n\u00eb nj\u00eb m\u00ebnyr\u00eb q\u00eb shp\u00ebrfillte ndikimin e tyre n\u00eb natyr\u00eb dhe mjedis … ato nuk ishin p\u00ebrgatitur me ndjenj\u00ebn e p\u00ebrgjegj\u00ebsis\u00eb ndaj shoq\u00ebris\u00eb”.<\/em><\/span><\/p>\n

Veronica Wignall, nj\u00eb bashk\u00ebdrejtoresh\u00eb n\u00eb Adfree Cities, tha: “K\u00ebto reklama mish\u00ebrojn\u00eb shp\u00ebrfilljen totale t\u00eb Toyota-s p\u00ebr natyr\u00ebn dhe klim\u00ebn, duke shfaqur automjete t\u00eb m\u00ebdha, shum\u00eb ndot\u00ebse q\u00eb l\u00ebvizin me shpejt\u00ebsi n\u00ebp\u00ebr lumenj dhe kullota t\u00eb egra”.<\/em><\/span><\/p>\n

Wignall tha se kishte nj\u00eb shk\u00ebputje midis m\u00ebnyr\u00ebs se si reklamoheshin SUV-t\u00eb \u2013 me fushata q\u00eb shpesh i p\u00ebrshkruanin ato n\u00eb mjedise t\u00eb thyera \u2013 dhe realitetit se ku drejtoheshin kryesisht. Hulumtimet kan\u00eb treguar se tre t\u00eb kat\u00ebrtat e SUV-ve t\u00eb reja n\u00eb MB jan\u00eb t\u00eb regjistruara p\u00ebr njer\u00ebzit n\u00eb zonat urbane. \u201c\u00cbsht\u00eb nj\u00eb p\u00ebrdorim cinik i natyr\u00ebs p\u00ebr t\u00eb promovuar di\u00e7ka tep\u00ebr t\u00eb d\u00ebmshme p\u00ebr natyr\u00ebn.\u201d<\/em><\/span><\/p>\n

Ajo tha: “Ky vendim \u00ebsht\u00eb nj\u00eb moment i mir\u00eb p\u00ebr t\u00eb menduar p\u00ebr kufizimet e asaj q\u00eb rregullatori mund t\u00eb b\u00ebj\u00eb,”<\/em> duke v\u00ebn\u00eb n\u00eb dukje se organi mb\u00ebshtetej te shoq\u00ebria civile p\u00ebr t\u00eb monitoruar reklamat p\u00ebr d\u00ebme t\u00eb mundshme. \u201cASA mund t\u00eb veproj\u00eb vet\u00ebm n\u00eb reklama q\u00eb d\u00ebmtojn\u00eb mjedisin p\u00ebrmes shkeljeve t\u00eb kodeve t\u00eb reklamave\u2026 Por d\u00ebmet e shkaktuara nga reklamat me karbon t\u00eb lart\u00eb shkojn\u00eb shum\u00eb m\u00eb thell\u00eb se kaq.<\/em><\/span><\/p>\n

\u201cReklamimi p\u00ebr SUV-t\u00eb po rrit k\u00ebrkes\u00ebn p\u00ebr makina masive me gaz dhe shum\u00eb ndot\u00ebs n\u00eb mjediset urbane, pik\u00ebrisht kur duam rrug\u00eb q\u00eb jan\u00eb m\u00eb t\u00eb sigurta dhe m\u00eb t\u00eb pastra dhe nj\u00eb sistem transporti [t\u00eb aksesuesh\u00ebm] me karbon t\u00eb ul\u00ebt<\/em>\u201d, tha Wignall, duke shtuar se situata ishte t\u00eb ngjashme p\u00ebr fluturimet, mishin dhe qum\u00ebshtin.<\/span><\/p>\n

Ajo b\u00ebri thirrje q\u00eb qeveria t\u00eb “ndaloj\u00eb reklamat me karbon t\u00eb lart\u00eb n\u00eb burim” <\/em>me nj\u00eb ndalim t\u00eb stilit t\u00eb duhanit. “N\u00eb m\u00ebnyr\u00eb t\u00eb ngjashme, avari i klim\u00ebs po d\u00ebmton gjithnj\u00eb e m\u00eb shum\u00eb sh\u00ebndetin n\u00eb Mbret\u00ebrin\u00eb e Bashkuar, si dhe padyshim n\u00eb t\u00eb gjith\u00eb bot\u00ebn ku ndikimet ndihen m\u00eb r\u00ebnd\u00eb.”<\/em><\/span><\/p>\n

Toyota mbrojti fushat\u00ebn Hilux duke argumentuar se automjeti ishte projektuar p\u00ebr mjediset m\u00eb t\u00eb v\u00ebshtira, ku ata q\u00eb punojn\u00eb n\u00eb industri, duke p\u00ebrfshir\u00eb bujq\u00ebsin\u00eb dhe pylltarin\u00eb, kishin nj\u00eb nevoj\u00eb t\u00eb v\u00ebrtet\u00eb p\u00ebr automjete jasht\u00eb rrug\u00ebs. Ai nuk p\u00ebrshkruante asnj\u00eb punonj\u00ebs t\u00eb till\u00eb n\u00eb reklam\u00eb, por tha se nuk duhej t\u00eb ishte k\u00ebshtu.<\/span><\/p>\n

N\u00eb vitin 2021, rregullatori njoftoi planet p\u00ebr nj\u00eb s\u00ebr\u00eb hetimesh mbi pretendimet dhe praktikat e reklamave mjedisore. N\u00eb nj\u00eb parashtrim drejtuar Dhom\u00ebs s\u00eb Lord\u00ebve at\u00eb vit, ASA vuri n\u00eb dukje se mori pak ankesa n\u00eb lidhje me p\u00ebrgjegj\u00ebsin\u00eb sociale, duke e p\u00ebrshkruar at\u00eb si “nj\u00eb fush\u00eb q\u00eb ne besojm\u00eb se do t\u00eb k\u00ebrkoj\u00eb nj\u00eb shqyrtim m\u00eb t\u00eb madh rregullator n\u00eb t\u00eb ardhmen”.<\/em><\/span><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Mbik\u00ebqyrja e reklamave n\u00eb Mbret\u00ebrin\u00eb e Bashkuar ka ndaluar dy reklama t\u00eb Toyota-s p\u00ebr miratimin e drejtimit q\u00eb shp\u00ebrfill ndikimin e saj mjedisor n\u00eb nj\u00eb vendim historik, duke deklaruar se reklamat SUV ishin krijuar pa “nj\u00eb ndjenj\u00eb p\u00ebrgjegj\u00ebsie ndaj shoq\u00ebris\u00eb”. \u00cbsht\u00eb hera e par\u00eb q\u00eb Autoriteti i Standardeve t\u00eb Reklamimit (ASA) bllokon nj\u00eb reklam\u00eb SUV […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":30,"featured_media":633796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-633794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nderkombetare"],"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/633794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/comments?post=633794"}],"version-history":[{"count":0,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/633794\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/media\/633796"}],"wp:attachment":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/media?parent=633794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/categories?post=633794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/tags?post=633794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}