{"id":609354,"date":"2023-08-04T11:01:26","date_gmt":"2023-08-04T09:01:26","guid":{"rendered":"https:\/\/www.hashtag.al\/?p=609354"},"modified":"2023-08-04T11:01:26","modified_gmt":"2023-08-04T09:01:26","slug":"televizionet-ne-shqiperi-nje-biznes-i-keq-nga-tch-te-tv-klan-sa-fitojne-nga-reklamat","status":"publish","type":"post","link":"https:\/\/www.hashtag.al\/index.php\/2023\/08\/04\/televizionet-ne-shqiperi-nje-biznes-i-keq-nga-tch-te-tv-klan-sa-fitojne-nga-reklamat\/","title":{"rendered":"Televizionet n\u00eb Shqip\u00ebri nj\u00eb \u201cbiznes i keq\u201d – Nga TCh te TV Klan, sa fitojn\u00eb nga reklamat","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"\"<\/a><\/span><\/p>\n

P\u00ebr 10 televizionet q\u00eb kan\u00eb raportuar t\u00eb dh\u00ebnat, totali i t\u00eb ardhurave n\u00eb 2022-n ishte 5.6 miliard\u00eb lek\u00eb (rreth 52 milion\u00eb euro), me nj\u00eb tkurrje prej 4.6% me baz\u00eb vjetore. Klan dhe Top Channel vijojn\u00eb t\u00eb dominojn\u00eb, me mbi 60% t\u00eb totalit t\u00eb qarkullimit dhe jan\u00eb t\u00eb vetmit q\u00eb raportojn\u00eb nivele xhirosh nga 12-18 milion\u00eb euro. P\u00ebr operator\u00ebt e tjer\u00eb kufiri maksimal \u00ebsht\u00eb rreth 4 milion\u00eb euro. Fitimet u tkurr\u00ebn me 18% p\u00ebr t\u00eb nj\u00ebjt\u00ebn periudh\u00eb.<\/span><\/p>\n

Sidomos p\u00ebr televizionet informative, t\u00eb cilat u shtuan ndjesh\u00ebm vitet e fundit, nuk ka qen\u00eb nj\u00eb vit i mir\u00eb, teksa ato raportojn\u00eb r\u00ebnie t\u00eb t\u00eb ardhurave dhe rezultojn\u00eb me humbje.<\/span><\/p>\n

\u201cTV Klan\u201d<\/strong>\u00a0ka vijuar t\u00eb jet\u00eb operatori m\u00eb i madh televiziv n\u00eb vend, sipas t\u00eb ardhurave, duke raportuar nj\u00eb qarkullim vjetor prej gati 2.1 miliard\u00eb lek\u00ebsh n\u00eb 2022-n, me nj\u00eb rritje t\u00eb leht\u00eb prej 1.4% n\u00eb krahasim me vitin e m\u00ebparsh\u00ebm, sipas t\u00eb dh\u00ebnave zyrtare t\u00eb bilancit. Por, fitimet jan\u00eb ulur ndjesh\u00ebm me 33%, duke zbritur n\u00eb 154 milion\u00eb lek\u00eb. Shtimi i shpenzimeve erdhi nga z\u00ebri t\u00eb tjera dhe shpenzimet e personelit.<\/span><\/p>\n

\u201cTop Channel\u201d<\/strong>\u00a0ka mbajtur s\u00ebrish vendin e dyt\u00eb, me t\u00eb ardhura totale prej 1.44 miliard\u00eb lek\u00ebsh. N\u00eb krahasim me nj\u00eb vit m\u00eb par\u00eb, ky televizion ka sh\u00ebnuar nj\u00eb tkurrje t\u00eb t\u00eb ardhurave me 9%. Edhe fitimet jan\u00eb reduktuar me 71%, n\u00eb 59 milion\u00eb lek\u00eb. R\u00ebnia e fitimeve erdhi disa vite pasi Top Channel ishte rim\u00ebk\u00ebmbur ndjesh\u00ebm, duke raportuar nivele rreth 200 milion\u00eb lek\u00eb p\u00ebr 2019-2021. Tkurrja e fitimeve erdhi si rrjedhoj\u00eb e rritjes s\u00eb shpenzimeve t\u00eb aktivitetit (Lenda e pare dhe materiale te konsumueshme), nd\u00ebrsa kostot e personelit (gjithsej 428 punonj\u00ebs nga 429 n\u00eb 2021) ran\u00eb me 9%. Tkurrja e fondit t\u00eb pagave erdhi nga r\u00ebnia e ndjeshme e drejtuesve t\u00eb lart\u00eb (me 25%) dhe p\u00ebr drejtuesit e mes\u00ebm (-24%), si rrjedhoj\u00eb e uljes s\u00eb numrit t\u00eb tyre nga 161 n\u00eb 102. Nd\u00ebrsa p\u00ebr stafin tjet\u00ebr \u00ebsht\u00eb rritur si fondi i pagave (+44) ashtu dhe numri i personelit, nga 204 n\u00eb 262.<\/span><\/p>\n

Gjithsesi, Top Channel mbetet televizioni q\u00eb shpenzon m\u00eb shum\u00eb p\u00ebr personelin, me 683 milion\u00eb lek\u00eb n\u00eb 2022, n\u00eb krahasim me 572 milion\u00eb lek\u00eb q\u00eb \u00ebsht\u00eb i nj\u00ebjti z\u00eb p\u00ebr Tv Klan.<\/span><\/p>\n

\u201cVizion Plus\u201d<\/strong>\u00a0\u00ebsht\u00eb ringjitur n\u00eb vendin e tret\u00eb, pasi n\u00eb 2021 zbriti n\u00eb t\u00eb kat\u00ebrtin. T\u00eb ardhurat e tij ishin 436 milion\u00eb lek\u00eb, me nj\u00eb zgjerim prej 20.4%, duke pasur ecurin\u00eb m\u00eb t\u00eb mir\u00eb n\u00eb k\u00ebt\u00eb segment. Edhe fitimet u rrit\u00ebn, ndon\u00ebse ato mbeten n\u00eb nivele shum\u00eb t\u00eb ul\u00ebta prej 7 milion\u00eb lek\u00ebsh.<\/span><\/p>\n

\u201cTV A 2\u201d<\/strong>\u00a0zbriti n\u00eb vendin e kat\u00ebrt nga i treti q\u00eb ishte nj\u00eb vit m\u00eb par\u00eb. T\u00eb ardhurat u rrit\u00ebn me 6% n\u00eb 414 milion\u00eb lek\u00eb, nd\u00ebrsa fitimet ishin minimale n\u00eb 6.2 milion\u00eb lek\u00eb.<\/span><\/p>\n

\u201cNews 24\u201d\u00a0<\/strong>ka raportuar r\u00ebnie t\u00eb t\u00eb ardhurave me 12.9%, n\u00eb 347 milion\u00eb lek\u00eb, dhe ka deklaruar humbje.<\/span><\/p>\n

\u201cABC News\u201d<\/strong>\u00a0sh\u00ebnoi tkurrje me 14.5% t\u00eb qarkullimit vjetor, duke zbritur n\u00eb 346.7 milion\u00eb lek\u00eb dhe iu rikthye humbjeve pasi rezultoi me fitim n\u00eb 2021.<\/span><\/p>\n

\u201cEuronews\u201d,<\/strong>\u00a0deklaroi t\u00eb ardhura prej 216 milion\u00eb lek\u00ebsh (-24%).<\/span><\/p>\n

\u201cSyri TV\u201d<\/strong>\u00a0ishte televizioni i vet\u00ebm informativ q\u00eb deklaroi rritje t\u00eb t\u00eb ardhurave me 15% n\u00eb 145 milion\u00eb lek\u00eb, por rezulton me humbje.<\/span><\/p>\n

\u201cTelevizioni Scan\u201d<\/strong>\u00a0kishte t\u00eb ardhura prej 106 milion\u00eb lek\u00ebsh (-16.6%). Televizioni Scan ka sh\u00ebnuar s\u00ebrish ndryshime t\u00eb pron\u00ebsis\u00eb s\u00eb fundmi. Pasi grupi Balfin bleu n\u00eb mars 2022 100% t\u00eb aksioneve t\u00eb Scan nga 8 ortak\u00eb privat\u00eb, n\u00eb qershor t\u00eb k\u00ebtij viti ka shitur 30% t\u00eb aksioneve duke mbajtur 70%. 15% t\u00eb aksioneve kan\u00eb kaluar tek Artan Hoxha dhe 15% t\u00eb tjera t\u00eb Dorina Sela.<\/span><\/p>\n

\u201cFax News\u201d<\/strong>\u00a0p\u00ebrgjysmoi t\u00eb ardhurat n\u00eb 54 milion\u00eb lek\u00eb.<\/span><\/p>\n

Minutazhi i reklamave u rrit, por t\u00eb ardhurat ran\u00eb, parashikimet nuk jan\u00eb shum\u00eb optimiste<\/strong><\/span><\/p>\n

R\u00ebnia e t\u00eb ardhurave t\u00eb tregut televiziv \u00ebsht\u00eb n\u00eb tendenc\u00eb t\u00eb kund\u00ebrt me t\u00eb dh\u00ebnat e hap\u00ebsir\u00ebs kohore t\u00eb reklamave t\u00eb raportuara n\u00eb 2022 nga agjencit\u00eb e monitorimit, sipas t\u00eb cilave sekondat e reklamuara u rrit\u00ebn me 12% n\u00eb 2022 p\u00ebr shkak t\u00eb Big Brother Vip dhe kampionatit bot\u00ebror t\u00eb futbollit.<\/span><\/p>\n

Televizioni nuk ka pasur rritjen q\u00eb pritej p\u00ebr shkak t\u00eb orientimit t\u00eb kompanive drejt reklamimit dixhital, than\u00eb p\u00ebr Monitor p\u00ebrfaq\u00ebsues t\u00eb \u201cLe Spot Group\u201d, nj\u00eb prej m\u00eb t\u00eb m\u00ebdhenjve n\u00eb tregun e publicitetit n\u00eb vend.<\/span><\/p>\n

Oliver Petrovski nga agjencia \u201cNew Moment\u201d konfirmon se ecuria e televizioneve nuk ka qen\u00eb ajo q\u00eb pritej dhe r\u00ebnie e t\u00eb ardhurave shpjegohet me marr\u00ebveshjet me \u00e7mime m\u00eb t\u00eb ul\u00ebta (ndon\u00ebse zyrtaret nuk kan\u00eb r\u00ebn\u00eb), paketat dhe kleringun.<\/span><\/p>\n

Ai shton se dhe pritshm\u00ebrit\u00eb nuk jan\u00eb shum\u00eb optimiste, duke par\u00eb tregun n\u00eb Europ\u00eb, ku recesioni global mund t\u00eb ket\u00eb m\u00eb shum\u00eb ndikim n\u00eb 2024.<\/span><\/p>\n

Kjo mund t\u00eb \u00e7oj\u00eb n\u00eb r\u00ebnien e buxheteve t\u00eb reklamimit t\u00eb kompanive nd\u00ebrkomb\u00ebtare, q\u00eb mund t\u00eb ndihet dhe n\u00eb Shqip\u00ebri. P\u00ebrqendrimi i tregut t\u00eb telekomunikacioneve n\u00eb dy operator\u00eb, pritet t\u00eb ul\u00eb buxhetet e nj\u00eb prej segmenteve m\u00eb t\u00eb m\u00ebdha reklamuese.<\/span><\/p>\n

Nj\u00eb tjet\u00ebr tendenc\u00eb e dukshme, sipas Petrovskit \u00ebsht\u00eb transferimi i buxheteve nga televizionet drejt kanaleve dixhitale, si marketing direkt p\u00ebrmes rrjeteve sociale, apo dhe influencerave, q\u00eb n\u00eb Shqip\u00ebri po njeh rritje t\u00eb lart\u00eb.<\/span><\/p>\n

VINI RE:<\/strong><\/span> Artikulli \u00ebsht\u00eb pron\u00eb intelektuale e Revista Monitor<\/strong><\/span><\/a><\/span><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

P\u00ebr 10 televizionet q\u00eb kan\u00eb raportuar t\u00eb dh\u00ebnat, totali i t\u00eb ardhurave n\u00eb 2022-n ishte 5.6 miliard\u00eb lek\u00eb (rreth 52 milion\u00eb euro), me nj\u00eb tkurrje prej 4.6% me baz\u00eb vjetore. Klan dhe Top Channel vijojn\u00eb t\u00eb dominojn\u00eb, me mbi 60% t\u00eb totalit t\u00eb qarkullimit dhe jan\u00eb t\u00eb vetmit q\u00eb raportojn\u00eb nivele xhirosh nga 12-18 milion\u00eb […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":32,"featured_media":364873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65,13],"tags":[],"class_list":["post-609354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lajme","category-te-fundit"],"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/609354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/comments?post=609354"}],"version-history":[{"count":0,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/609354\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/media\/364873"}],"wp:attachment":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/media?parent=609354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/categories?post=609354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/tags?post=609354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}