{"id":601554,"date":"2023-06-14T12:58:04","date_gmt":"2023-06-14T10:58:04","guid":{"rendered":"https:\/\/www.hashtag.al\/?p=601554"},"modified":"2023-06-14T12:58:04","modified_gmt":"2023-06-14T10:58:04","slug":"marketingu-i-rreme-per-medikamentet-nuk-kursen-as-blendi-fevziun","status":"publish","type":"post","link":"https:\/\/www.hashtag.al\/index.php\/2023\/06\/14\/marketingu-i-rreme-per-medikamentet-nuk-kursen-as-blendi-fevziun\/","title":{"rendered":"Marketingu i rrem\u00eb p\u00ebr medikamentet nuk kursen as Blendi Fevziun","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

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Marketingu i rrem\u00eb, me q\u00ebllim shitjen e medikamenteve t\u00eb caktuara, \u00ebsht\u00eb kthyer n\u00eb nj\u00eb shqet\u00ebsim serioz n\u00eb mediat sociale. Mish\u00ebrimi m\u00eb i fundit \u00ebsht\u00eb reklamimi i nj\u00eb metode p\u00ebr t\u00eb rikuperuar shikimin pa kirurgji me an\u00eb t\u00eb nj\u00eb artikulli t\u00eb sajuar me personazhe dhe ngjarje t\u00eb shpikura, tekst t\u00eb p\u00ebrkthyer keq, dhe foto t\u00eb marra nga interneti.<\/span><\/p>\n

Nj\u00eb faqe interneti e dizenjuar p\u00ebr t\u00eb ngjar\u00eb si profili n\u00eb Facebook i emisionit \u201cOpinion\u201d t\u00eb gazetarit Blendi Fevziu jep lajmin e mir\u00eb se nj\u00eb student, shqiptar mbi t\u00eb gjitha, ka zbuluar nj\u00eb metod\u00eb p\u00ebr rikthimin e shikimit n\u00eb \u00e7do mosh\u00eb. Megjithat\u00eb, \u00e7far\u00ebdo q\u00eb t\u00eb klikosh n\u00eb k\u00ebt\u00eb faqe, do t\u00eb t\u00eb d\u00ebrgoj\u00eb tek produkti i reklamuar nga artikulli. Kjo pjes\u00eb e dizenjos s\u00eb faqes tregon se ajo sh\u00ebnjestron sidomos p\u00ebrdoruesit q\u00eb nuk jan\u00eb shum\u00eb familjar\u00eb me teknologjin\u00eb.<\/span><\/p>\n

Artikulli reklam\u00eb, p\u00ebr t\u2019i dh\u00ebn\u00eb m\u00eb shum\u00eb besueshm\u00ebri vetes, \u00ebsht\u00eb i nd\u00ebrtuar si nj\u00eb intervist\u00eb me \u2018studentin shqiptar\u2019, Jakup Cani, i cili mesa duket ka l\u00ebn\u00eb pa fjal\u00eb gjith\u00eb audienc\u00ebn n\u00eb Kongresin e Oftalmologjis\u00eb \u201cq\u00eb u mbajt n\u00eb Evrop\u00eb k\u00ebt\u00eb vit.\u201d<\/span><\/p>\n

Nga nj\u00eb k\u00ebrkim i thjesht\u00eb n\u00eb Google, rezulton se Jakup Cani nuk p\u00ebrmendet askund n\u00eb internet, gj\u00eb q\u00eb \u00ebsht\u00eb e dyshimt\u00eb, n\u00ebse ai ka zbuluar v\u00ebrtet nj\u00eb metod\u00eb revolucionare p\u00ebr rikthimin e shikimit, dhe n\u00ebse k\u00ebt\u00eb e ka deklaruar n\u00eb Kongresin e Oftalmologjis\u00eb, duke marr\u00eb edhe nj\u00eb duartrokitje 10-minut\u00ebshe, si\u00e7 pretendon \u2018artikulli\u2019.<\/span><\/p>\n

\u201cFaktoje\u201d p\u00ebrdori motorin e k\u00ebrkimit t\u00eb fotove, TinEye, p\u00ebr t\u00eb gjetur origjin\u00ebn e fotos s\u00eb p\u00ebrdorur nga \u2018artikulli\u2019. Nga ky k\u00ebrkim rezultoi se foto \u00ebsht\u00eb nj\u00eb foto ilustruese, e cila mund t\u00eb shkarkohet falas p\u00ebr t\u2019u p\u00ebrdorur nga kushdo.<\/span><\/p>\n

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<\/p>\n

\u00c7udit\u00ebrisht, megjith\u00ebse ideja e \u2018studentit shqiptar\u2019 paska merituar nj\u00eb duartrokitje 10-minut\u00ebshe nga oftalmolog\u00ebt evropian\u00eb, \u2018artikulli\u2019 nuk shpjegon se si funksionon kjo ide. Ai k\u00ebmb\u00ebngul t\u00eb tregoj\u00eb se si kjo ide novatore \u00ebsht\u00eb \u2018ndrydhur\u2019 nga kompanit\u00eb e m\u00ebdha farmaceutike p\u00ebr hir t\u00eb interesave t\u00eb tyre financiare. Kjo taktik\u00eb p\u00ebrdoret shpesh n\u00eb k\u00ebto \u2018artikuj\u2019 q\u00eb reklamojn\u00eb produkte \u00e7udib\u00ebr\u00ebse q\u00eb fshihen nga farmaceutika moderne, gj\u00eb q\u00eb sh\u00ebrben dhe si arsye e volitshme se pse ato mund t\u00eb blihen vet\u00ebm duke u dh\u00ebn\u00eb t\u00eb dh\u00ebnat personale si emri dhe numri i telefonit nj\u00eb faqeje pa asnj\u00eb lloj kredenciali n\u00eb internet.<\/span><\/p>\n

\u201cFaktoje\u201d ka p\u00ebrg\u00ebnjeshtruar edhe m\u00eb par\u00eb nj\u00eb artikull gati identik me k\u00ebt\u00eb, i cili pretendonte se nj\u00eb \u2018studente shqiptare\u2019 kishte shpikur nj\u00eb formul\u00eb revolucionare p\u00ebr humbjen n\u00eb pesh\u00eb, dhe kishte marr\u00eb nj\u00eb duartrokitje 10-minut\u00ebshe nga Kongresi Evropian i Endokrinolog\u00ebve.<\/span><\/p>\n

VINI RE<\/span>: Ky material \u00ebsht\u00eb pron\u00ebsi intelektuale e Faktoje.al<\/a><\/span><\/span><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Marketingu i rrem\u00eb, me q\u00ebllim shitjen e medikamenteve t\u00eb caktuara, \u00ebsht\u00eb kthyer n\u00eb nj\u00eb shqet\u00ebsim serioz n\u00eb mediat sociale. Mish\u00ebrimi m\u00eb i fundit \u00ebsht\u00eb reklamimi i nj\u00eb metode p\u00ebr t\u00eb rikuperuar shikimin pa kirurgji me an\u00eb t\u00eb nj\u00eb artikulli t\u00eb sajuar me personazhe dhe ngjarje t\u00eb shpikura, tekst t\u00eb p\u00ebrkthyer keq, dhe foto t\u00eb marra […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":30,"featured_media":601555,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-601554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fast-foodi"],"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/601554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/comments?post=601554"}],"version-history":[{"count":0,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/601554\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/media\/601555"}],"wp:attachment":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/media?parent=601554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/categories?post=601554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/tags?post=601554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}