{"id":571402,"date":"2023-01-05T11:34:45","date_gmt":"2023-01-05T10:34:45","guid":{"rendered":"https:\/\/www.hashtag.al\/?p=571402"},"modified":"2023-01-05T11:34:45","modified_gmt":"2023-01-05T10:34:45","slug":"metaverse-gjobitet-me-390-milione-euro-nga-rregullatoret-e-be-se","status":"publish","type":"post","link":"https:\/\/www.hashtag.al\/index.php\/2023\/01\/05\/metaverse-gjobitet-me-390-milione-euro-nga-rregullatoret-e-be-se\/","title":{"rendered":"Metaverse gjobitet me 390 milion\u00eb euro nga rregullator\u00ebt e BE-s\u00eb","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"\"<\/p>\n

Rregullator\u00ebt e Bashkimit Evropian godit\u00ebn t\u00eb m\u00ebrkur\u00ebn kompanin\u00eb m\u00ebm\u00eb t\u00eb Facebook, Metaverse, me qindra milion\u00eb euro gjoba p\u00ebr shkelje t\u00eb privat\u00ebsis\u00eb dhe e ndaluan kompanin\u00eb t\u00eb detyronte p\u00ebrdoruesit n\u00eb bllokun 27-vendesh t\u00eb pranonin reklamat e personalizuara bazuar n\u00eb aktivitetin e tyre n\u00eb internet.<\/span><\/p>\n

Komisioni i Irland\u00ebs p\u00ebr Mbrojtjen e t\u00eb Dh\u00ebnave vendosi dy gjoba q\u00eb arrijn\u00eb n\u00eb 390 milion\u00eb euro n\u00eb vendimin e tij n\u00eb dy raste q\u00eb mund t\u00eb tronditin modelin e biznesit t\u00eb Meta-s p\u00ebr t\u00eb synuar p\u00ebrdoruesit me reklama bazuar n\u00eb at\u00eb q\u00eb ata b\u00ebjn\u00eb n\u00eb internet. Kompania thot\u00eb se do e apeloj\u00eb gjob\u00ebn.<\/span><\/p>\n

Nj\u00eb vendim p\u00ebr nj\u00eb rast t\u00eb tret\u00eb q\u00eb p\u00ebrfshin sh\u00ebrbimin e mesazheve WhatsApp t\u00eb Meta pritet n\u00eb fund t\u00eb k\u00ebtij muaji.<\/span><\/p>\n

Meta dhe kompani t\u00eb tjera Big Tech jan\u00eb n\u00ebn presion nga rregullat e privat\u00ebsis\u00eb s\u00eb Bashkimit Evropian, t\u00eb cilat jan\u00eb disa nga m\u00eb t\u00eb rreptat n\u00eb bot\u00eb. Rregullator\u00ebt irlandez\u00eb tashm\u00eb e kan\u00eb goditur Meta-n me kat\u00ebr gjoba t\u00eb tjera p\u00ebr shkelje t\u00eb privat\u00ebsis\u00eb s\u00eb t\u00eb dh\u00ebnave q\u00eb nga viti 2021, q\u00eb arrijn\u00eb n\u00eb m\u00eb shum\u00eb se 900 milion\u00eb euro dhe kan\u00eb nj\u00eb mori \u00e7\u00ebshtjesh t\u00eb tjera t\u00eb hapura kund\u00ebr nj\u00eb numri kompanish t\u00eb Silicon Valley.<\/span><\/p>\n

Meta gjithashtu p\u00ebrballet me \u2018dhimbje koke\u2019 nga zyrtar\u00ebt antitrust t\u00eb BE-s\u00eb n\u00eb Bruksel. Ata akuzuan kompanin\u00eb muajin e kaluar p\u00ebr shtremb\u00ebrim t\u00eb konkurrenc\u00ebs n\u00eb reklamat e klasifikuara.<\/span><\/p>\n

Mbik\u00ebqyr\u00ebsi irlandez, rregullatori kryesor evropian i privat\u00ebsis\u00eb s\u00eb t\u00eb dh\u00ebnave Meta e gjobiti kompanin\u00eb me 210 milion\u00eb euro p\u00ebr shkelje t\u00eb rregullave t\u00eb BE-s\u00eb p\u00ebr privat\u00ebsin\u00eb e t\u00eb dh\u00ebnave q\u00eb p\u00ebrfshin Facebook dhe 180 milion\u00eb euro shtes\u00eb p\u00ebr shkeljet q\u00eb p\u00ebrfshijn\u00eb Instagram.<\/span><\/p>\n

Vendimi rrjedh nga ankesat e depozituara n\u00eb maj 2018 kur hyn\u00eb n\u00eb fuqi rregullat e privat\u00ebsis\u00eb s\u00eb bllokut 27-vendesh, t\u00eb njohura si Rregullorja e P\u00ebrgjithshme e Mbrojtjes s\u00eb t\u00eb Dh\u00ebnave, ose GDPR.<\/span><\/p>\n

M\u00eb par\u00eb, Meta mb\u00ebshtetej n\u00eb marrjen e p\u00eblqimit nga p\u00ebrdoruesit p\u00ebr t\u00eb p\u00ebrpunuar t\u00eb dh\u00ebnat e tyre personale p\u00ebr t’u sh\u00ebrbyer atyre me reklama t\u00eb personalizuara ose t\u00eb sjelljes, t\u00eb cilat bazohen n\u00eb at\u00eb q\u00eb p\u00ebrdoruesit k\u00ebrkojn\u00eb n\u00eb internet, faqet e internetit q\u00eb vizitojn\u00eb ose videot ku klikojn\u00eb.<\/span><\/p>\n

Kur GDPR hyri n\u00eb fuqi, kompania ndryshoi baz\u00ebn ligjore sipas s\u00eb cil\u00ebs p\u00ebrpunon t\u00eb dh\u00ebnat e p\u00ebrdoruesve duke shtuar nj\u00eb klauzol\u00eb n\u00eb kushtet e sh\u00ebrbimit p\u00ebr reklamat, duke i detyruar n\u00eb m\u00ebnyr\u00eb efektive p\u00ebrdoruesit t\u00eb bien dakord q\u00eb t\u00eb dh\u00ebnat e tyre mund t\u00eb p\u00ebrdoren. Kjo shkel rregullat e privat\u00ebsis\u00eb s\u00eb BE-s\u00eb.<\/span><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Rregullator\u00ebt e Bashkimit Evropian godit\u00ebn t\u00eb m\u00ebrkur\u00ebn kompanin\u00eb m\u00ebm\u00eb t\u00eb Facebook, Metaverse, me qindra milion\u00eb euro gjoba p\u00ebr shkelje t\u00eb privat\u00ebsis\u00eb dhe e ndaluan kompanin\u00eb t\u00eb detyronte p\u00ebrdoruesit n\u00eb bllokun 27-vendesh t\u00eb pranonin reklamat e personalizuara bazuar n\u00eb aktivitetin e tyre n\u00eb internet. Komisioni i Irland\u00ebs p\u00ebr Mbrojtjen e t\u00eb Dh\u00ebnave vendosi dy gjoba q\u00eb […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":51,"featured_media":571404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-571402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fast-foodi"],"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/571402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/comments?post=571402"}],"version-history":[{"count":0,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/571402\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/media\/571404"}],"wp:attachment":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/media?parent=571402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/categories?post=571402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/tags?post=571402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}