{"id":516719,"date":"2022-04-09T17:31:08","date_gmt":"2022-04-09T15:31:08","guid":{"rendered":"https:\/\/www.hashtag.al\/?p=516719"},"modified":"2022-04-09T17:31:08","modified_gmt":"2022-04-09T15:31:08","slug":"tregu-informal-pengon-mundesine-per-investime-ne-tregtine-online","status":"publish","type":"post","link":"https:\/\/www.hashtag.al\/index.php\/2022\/04\/09\/tregu-informal-pengon-mundesine-per-investime-ne-tregtine-online\/","title":{"rendered":"Tregu informal pengon mund\u00ebsin\u00eb p\u00ebr investime n\u00eb tregtin\u00eb online","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"\"<\/strong><\/span><\/p>\n

Flet Dalip Bali, administrator i Gjejevet\u00eb.al<\/strong><\/span><\/p>\n

Tregtia online n\u00eb Shqip\u00ebri \u00ebsht\u00eb zhvilluar me ritme m\u00eb t\u00eb ngadalta se n\u00eb vendet e tjera, por mendoj se jemi n\u00eb koh\u00ebn q\u00eb blerjet online edhe n\u00eb Shqip\u00ebri po b\u00ebhen m\u00ebnyr\u00eb jetese, pavar\u00ebsisht se shoq\u00ebrohet me munges\u00eb t\u00eb lart\u00eb besimi te tregtar\u00ebt, sidomos ata vendas.<\/span><\/p>\n

K\u00ebshtu shprehet n\u00eb nj\u00eb intervist\u00eb p\u00ebr \u201cMonitor\u201d, Dalip Bali, administrator i platform\u00ebs s\u00eb shitjeve Gjejevet\u00eb.al, i cili shton se informaliteti vijon t\u00eb jet\u00eb problem p\u00ebr tregun\u2026<\/span><\/p>\n

Si ka qen\u00eb ecuria e tregtis\u00eb online vitet e fundit n\u00eb Shqip\u00ebri?<\/strong><\/span><\/p>\n

Vitet e fundit, balancat e tregut kan\u00eb ndryshuar duksh\u00ebm. Nga kontakti yn\u00eb i vazhduesh\u00ebm me tregtar\u00ebt dhe furnitor\u00ebt, tregtia online po sfidon duksh\u00ebm bizneset tradicionale. Dyqanet e vogla fizike, q\u00eb kishin pjes\u00ebn kryesore t\u00eb shitjeve, sot po b\u00ebhen gjithmon\u00eb dhe m\u00eb shum\u00eb inekzistente.<\/span><\/p>\n

Pjesa m\u00eb e madhe e k\u00ebtyre bizneseve fizike nuk kan\u00eb arritur t\u00eb p\u00ebrshtaten me trendin e ri t\u00eb blerjeve online dhe kan\u00eb dal\u00eb jasht\u00eb tregu, nd\u00ebrkoh\u00eb \u00ebsht\u00eb rritur numri i tregtar\u00ebve online, si individ\u00eb dhe subjekte. Rritja \u00ebsht\u00eb m\u00eb e madhe tek individ\u00ebt, sepse e shikojn\u00eb vet\u00ebpun\u00ebsimin te tregtia online.<\/span><\/p>\n

Duke e par\u00eb si di\u00e7ka t\u00eb p\u00ebrkohshme dhe jo krijimin e nj\u00eb brand-i dhe nj\u00eb dyqani online, shumica e k\u00ebtyre individ\u00ebve nuk investohen t\u00eb krijojn\u00eb platforma shitjesh online, apo t\u00eb regjistrohen si subjekte, por i kryejn\u00eb shitjet vet\u00ebm n\u00ebp\u00ebrmjet rrjeteve sociale dhe n\u00eb m\u00ebnyr\u00eb informale.<\/span><\/p>\n

Sipas statistikave t\u00eb mbledhura nga postat jan\u00eb mbi 3500 tregtar\u00eb online, pjesa m\u00eb e madhe individ\u00eb q\u00eb kryejn\u00eb 1-3 shitje n\u00eb dit\u00eb, por n\u00eb total kryejn\u00eb pjes\u00ebn m\u00eb t\u00eb madhe t\u00eb shitjeve online, madje shum\u00eb m\u00eb shum\u00eb sesa tregtar\u00ebt formal\u00eb.<\/span><\/p>\n

Duke mos qen\u00eb t\u00eb regjistruar dhe t\u00eb paidentifikuar, sigurisht klienti nuk merr sh\u00ebrbimin q\u00eb meriton dhe sh\u00ebrbimin q\u00eb paguan. Kjo ndikon drejtp\u00ebrdrejt te besimi i klientit te blerjet online dhe frenon rritjen me hapa m\u00eb t\u00eb shpejt\u00eb t\u00eb k\u00ebtij segmenti t\u00eb tregtis\u00eb, dhe jo rast\u00ebsisht Shqip\u00ebria \u00ebsht\u00eb n\u00eb nivele m\u00eb t\u00eb ul\u00ebta se rajoni n\u00eb tregtin\u00eb online.<\/span><\/p>\n

N\u00eb ndryshim nga individ\u00ebt q\u00eb arrijn\u00eb t\u00eb kryejn\u00eb shitje online n\u00ebp\u00ebrmjet rrjeteve sociale, bizneset e konsoliduara dhe me prani t\u00eb fort\u00eb n\u00eb tregun tradicional, i mungon fokusi q\u00eb t\u00eb investohen n\u00eb k\u00ebto kanale shitje.<\/span><\/p>\n

Interesi i k\u00ebtyre bizneseve ishte vet\u00ebm n\u00eb koh\u00ebn e pandemis\u00eb q\u00eb n\u00eb nj\u00ebfar\u00eb m\u00ebnyre ishin t\u00eb detyruar t\u00eb p\u00ebrshtateshin p\u00ebr t\u00eb z\u00ebvend\u00ebsuar munges\u00ebn e shitjeve. Pas heqjes s\u00eb kufizimeve dhe kthimit n\u00eb normalitet, shumica e tyre i mbyll\u00ebn ose nuk i mir\u00ebmbajt\u00ebn m\u00eb platformat e shitjeve online.<\/span><\/p>\n

A ka ndryshuar mend\u00ebsia e konsumatorit shqiptar p\u00ebr t\u2019iu drejtuar shitjeve online dhe \u00e7far\u00eb ndikimi pati pandemia n\u00eb k\u00ebt\u00eb drejtim?<\/strong><\/span><\/p>\n

Tregtia online n\u00eb Shqip\u00ebri \u00ebsht\u00eb zhvilluar me ritme m\u00eb t\u00eb ngadalta se n\u00eb vendet e tjera, por mendoj se jemi n\u00eb koh\u00ebn q\u00eb blerjet online edhe n\u00eb Shqip\u00ebri po b\u00ebhen m\u00ebnyr\u00eb jetese, pavar\u00ebsisht se shoq\u00ebrohet me munges\u00eb t\u00eb lart\u00eb besimi te tregtar\u00ebt, sidomos ata vendas.<\/span><\/p>\n

Konsumatori \u00ebsht\u00eb gati dhe tregtia online do t\u00eb q\u00ebndroj\u00eb midis nesh sepse, sa m\u00eb intensive b\u00ebhet jeta, aq m\u00eb shum\u00eb e nevojshme b\u00ebhet. Duke par\u00eb dhe avantazhet n\u00eb \u00e7mim dhe gam\u00eb produktesh q\u00eb tregtia online ofron, edhe moshat e m\u00ebdha q\u00eb kan\u00eb qen\u00eb m\u00eb skeptik\u00ebt, kan\u00eb filluar t\u00eb blejn\u00eb online.<\/span><\/p>\n

N\u00ebse para pak koh\u00ebsh, targeti yn\u00eb kryesor p\u00ebr blerje online ishte mosha 25-45 vje\u00e7, fasha \u00ebsht\u00eb shtrir\u00eb deri n\u00eb 55 vje\u00e7. Pandemia solli nj\u00eb rritje q\u00eb ishte e lidhur me shum\u00eb faktor\u00eb, si izolimi, koha e lir\u00eb si p\u00ebr t\u00eb porositur edhe p\u00ebr t\u00eb pritur pakot, v\u00ebshtir\u00ebsimi i l\u00ebvizjes gjithashtu ndikoi n\u00eb r\u00ebnien e porosive nga tregtar\u00eb jasht\u00eb Shqip\u00ebris\u00eb dhe rritjen e porosive nga tregtar\u00eb vendas.<\/span><\/p>\n

Mund t\u00eb themi q\u00eb u dyfishuan porosit\u00eb nga tregtar\u00ebt vendas. Pas daljes nga izolimi nuk \u00ebsht\u00eb se k\u00ebrkesa p\u00ebr shitje online pati ulje, por kishte faktor\u00eb t\u00eb tjer\u00eb q\u00eb ndikuan n\u00eb finalizimin n\u00eb shitje, si mungesa e produkteve, rritja e \u00e7mimeve dhe tkurrja e t\u00eb ardhurave, si dhe rikthimi i l\u00ebvizjes dhe hapja drejt tregut nd\u00ebrkomb\u00ebtar.<\/span><\/p>\n

Duksh\u00ebm tregtia online do t\u00eb q\u00ebndroj\u00eb dhe do vazhdoj\u00eb t\u00eb rritet m\u00eb shum\u00eb, duke adresuar dhe problematikat q\u00eb ky segment tregu ka, t\u00eb cilat do t\u00eb ndikojn\u00eb n\u00eb p\u00ebrmir\u00ebsimin e sh\u00ebrbimit dhe krijimin e besimit te konsumatori.<\/span><\/p>\n

Cilat jan\u00eb problematikat m\u00eb t\u00eb m\u00ebdha t\u00eb sektorit dhe \u00e7far\u00eb mund t\u00eb b\u00ebhet p\u00ebr t\u2019i p\u00ebrmir\u00ebsuar?<\/strong><\/span><\/p>\n

Gjithmon\u00eb p\u00ebrmir\u00ebsimi duhet t\u00eb filloj\u00eb nga vetja, prandaj ne gjithmon\u00eb jemi munduar t\u00eb ofrojm\u00eb standardin m\u00eb t\u00eb lart\u00eb t\u00eb blerjeve online n\u00eb Shqip\u00ebri. Politikat e mbrojtjes s\u00eb konsumatorit kan\u00eb qen\u00eb n\u00eb thelb t\u00eb pun\u00ebs son\u00eb prej vitesh.<\/span><\/p>\n

U b\u00ebn\u00eb 4 vjet q\u00eb Gjejevet\u00eb.al pranon kthimin brenda 15 dit\u00ebsh p\u00ebr klient\u00ebt p\u00ebr \u00e7far\u00ebdo arsye. Duke p\u00ebrmir\u00ebsuar t\u00eb gjith\u00eb ekosistemin, rrisim besueshm\u00ebrin\u00eb e klientit, e cila automatikisht p\u00ebrkthehet n\u00eb m\u00eb shum\u00eb shitje p\u00ebr t\u00eb gjith\u00eb ne aktor\u00ebt n\u00eb treg.<\/span><\/p>\n

Prandaj ne kemi qen\u00eb nism\u00ebtar\u00eb p\u00ebr t\u00eb adresuar problematikat q\u00eb ka tregtia online ka. Kemi zhvilluar disa takime, si me Ministrin\u00eb e Financave, Tatimet dhe Bank\u00ebn Bot\u00ebrore dhe kemi dh\u00ebn\u00eb sugjerimet tona p\u00ebr incentivat dhe masat q\u00eb duhen marr\u00eb p\u00ebr p\u00ebrmir\u00ebsimin e tregtis\u00eb online.<\/span><\/p>\n

Duke par\u00eb potencialin e k\u00ebtij tregu duket q\u00eb ka interes nga t\u00eb gjitha instancat p\u00ebr ta formalizuar tregtin\u00eb online dhe s\u00eb fundmi jan\u00eb aplikuar disa masa, si mund\u00ebsia e kthimit q\u00eb u b\u00eb e detyrueshme p\u00ebr 14 dit\u00eb, si dhe kontrollet q\u00eb jan\u00eb b\u00ebr\u00eb mbi subjektet postare p\u00ebr identifikimin e individ\u00ebve informal\u00eb.<\/span><\/p>\n

Informaliteti \u00ebsht\u00eb shqet\u00ebsuesi kryesor n\u00eb k\u00ebt\u00eb sektor, \u00e7ka v\u00ebshtir\u00ebson tej mase funksionimin ton\u00eb dhe t\u00eb operator\u00ebve t\u00eb tjer\u00eb formal\u00eb. Ne humbasim mund\u00ebsi shum\u00eb t\u00eb mira investimi, sepse askush nuk do t\u00eb investoj\u00eb n\u00eb nj\u00eb treg informal.<\/span><\/p>\n

Q\u00eb t\u00eb merremi me problemin e informalitetit, duhet t\u00eb identifikojm\u00eb fillimisht nga nis problemi. Ai fillon me hyrjen e k\u00ebtyre produkteve n\u00eb treg n\u00eb m\u00ebnyr\u00eb jo t\u00eb rregullt pa dogan\u00eb, e cila b\u00ebn q\u00eb t\u00eb vazhdoj\u00eb i plot\u00eb zinxhiri n\u00eb m\u00ebnyr\u00eb informale. Un\u00eb nuk jam p\u00ebr lin\u00e7imin e k\u00ebtyre individ\u00ebve q\u00eb vet\u00ebpun\u00ebsohen n\u00eb treg si evazor\u00eb, por p\u00ebr orientimin e tyre drejt formalizimit.<\/span><\/p>\n

Incentivat p\u00ebr heqjen e cash do t\u00eb ulnin jasht\u00eb mase informalitetin, gj\u00eb e cila p\u00ebrve\u00e7se do t\u00eb p\u00ebrmir\u00ebsoj\u00eb sh\u00ebrbimin ndaj klientit, do t\u00eb hapte mund\u00ebsin\u00eb e investimit me produkte t\u00eb reja teknologjike drejt paras\u00eb elektronike.<\/span><\/p>\n

Duke qen\u00eb se na takon ne aktor\u00ebve q\u00eb jemi n\u00eb treg ta p\u00ebrmir\u00ebsojm\u00eb dhe zhvillojm\u00eb ekosistemin e e-commerce n\u00eb Shqip\u00ebri p\u00ebr t\u2019i adresuar m\u00eb mir\u00eb problematikat, s\u00eb fundmi kemi nd\u00ebrmarr\u00eb krijimin e shoqat\u00ebs s\u00eb e-commerce Albanian\u00a0E-Commerce Association \u2013\u00a0AECA.<\/span><\/p>\n

Interesi p\u00ebr shoqat\u00ebn ishte i lart\u00eb duke qen\u00eb se me tregtin\u00eb online lidhen dhe shum\u00eb sektor\u00eb t\u00eb tjer\u00eb, si t\u00eb sh\u00ebrbimeve, shoq\u00ebrit\u00eb postare dhe institucionet e pagesave.<\/span><\/p>\n

VINI RE:<\/strong><\/span> Ky material \u00ebsht\u00eb pron\u00eb intelektuale e Revista Monitor<\/strong><\/span><\/a><\/span><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Flet Dalip Bali, administrator i Gjejevet\u00eb.al Tregtia online n\u00eb Shqip\u00ebri \u00ebsht\u00eb zhvilluar me ritme m\u00eb t\u00eb ngadalta se n\u00eb vendet e tjera, por mendoj se jemi n\u00eb koh\u00ebn q\u00eb blerjet online edhe n\u00eb Shqip\u00ebri po b\u00ebhen m\u00ebnyr\u00eb jetese, pavar\u00ebsisht se shoq\u00ebrohet me munges\u00eb t\u00eb lart\u00eb besimi te tregtar\u00ebt, sidomos ata vendas. K\u00ebshtu shprehet n\u00eb nj\u00eb […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":32,"featured_media":516720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65,13],"tags":[],"class_list":["post-516719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lajme","category-te-fundit"],"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/516719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/comments?post=516719"}],"version-history":[{"count":0,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/516719\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/media\/516720"}],"wp:attachment":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/media?parent=516719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/categories?post=516719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/tags?post=516719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}