{"id":416099,"date":"2020-12-07T07:20:20","date_gmt":"2020-12-07T06:20:20","guid":{"rendered":"https:\/\/hashtag.al\/?p=416099"},"modified":"2020-12-07T11:25:11","modified_gmt":"2020-12-07T10:25:11","slug":"shoqeria-e-spektaklit-dhe-telekomanda","status":"publish","type":"post","link":"https:\/\/www.hashtag.al\/index.php\/2020\/12\/07\/shoqeria-e-spektaklit-dhe-telekomanda\/","title":{"rendered":"Shoq\u00ebria e Spektaklit dhe Telekomanda","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"\"<\/a><\/p>\n

*Nga Endri Shabani<\/span><\/strong><\/em><\/p>\n

Konkurenca p\u00ebr reklama i vendos mediat dhe gazetar\u00ebt n\u00eb nj\u00eb presion t\u00eb vazhduesh\u00ebm p\u00ebr audienc\u00eb. Numri i klikimeve apo grafik\u00ebt e audienc\u00ebs jan\u00eb kthyer n\u00eb instrumentin kryesor mat\u00ebs t\u00eb pun\u00ebs s\u00eb tyre, madje edhe t\u00eb pesh\u00ebs s\u00eb nj\u00eb gazetari apo emisioni.<\/span><\/p>\n

P\u00ebr pasoj\u00eb gazetar\u00ebt jan\u00eb n\u00eb k\u00ebrkim t\u00eb vazhduesh\u00ebm t\u00eb di\u00e7kaje q\u00eb t\u00ebrheq v\u00ebmendjen ton\u00eb.<\/span><\/p>\n

Fatkeq\u00ebsisht v\u00ebmendjen ton\u00eb e t\u00ebrheqin gj\u00ebrat negative, t\u00eb cilat zgjojn\u00eb instiktet baz\u00eb: si frika, ankthi dhe inati.<\/span><\/p>\n

Prandaj media promovon vazhdimisht ngjarje si vdekje, vrasje, s\u00ebmundje, tragjedi, krim dhe sherr. T\u00eb gjitha k\u00ebto na japin nj\u00eb ndjesi q\u00eb bota \u00ebsht\u00eb e pasigurt\u00eb, por na mbajn\u00eb t\u00eb lidhur tek televizori (dhe t\u00eb blejm\u00eb m\u00eb shum\u00eb).<\/span><\/p>\n

Nga ana tjet\u00ebr, media p\u00ebrpiqet t\u00eb na arg\u00ebtoj\u00eb, sepse jeta jon\u00eb \u00ebsht\u00eb monotone, gj\u00eb q\u00eb lidhet edhe me m\u00ebnyr\u00ebn se si organizohet puna n\u00eb nj\u00eb koh\u00eb dhe sistem si ky ku jetojm\u00eb.<\/span><\/p>\n

K\u00ebshtu q\u00eb, media e trajton gjith\u00e7ka si spektak\u00ebl: politik\u00ebn, s\u00ebmundjen, ekonomin\u00eb dhe problemet sociale. T\u00eb gjitha trajtohen n\u00eb nj\u00eb m\u00ebnyr\u00eb t\u00eb shpejt\u00eb dhe sip\u00ebrfaq\u00ebsore, aq sa p\u00ebr t\u00eb t\u00ebrhequr v\u00ebmendjen, pa arritur t\u00eb shpjegojn\u00eb asgj\u00eb me themel.<\/span><\/p>\n

Rezultati pastaj \u00ebsht\u00eb q\u00eb n\u00eb nj\u00eb pandemi si kjo, merr v\u00ebmendje qendrore nj\u00eb person si ky, i cili \u00ebsht\u00eb e paqart\u00eb \u00e7far\u00eb formimi ka, p\u00ebrve\u00e7 aft\u00ebsis\u00eb p\u00ebr t\u00eb lexuar n\u00eb google.<\/span><\/p>\n

Avantazhet e tij jan\u00eb q\u00eb thot\u00eb gj\u00ebra q\u00eb t\u00eb shokojn\u00eb, jep shpjegime t\u00eb thjeshta p\u00ebr fenomene t\u00eb komplikuara, dhe i lidh gj\u00ebrat me fantazi duke u b\u00ebr\u00eb interesant.<\/span><\/p>\n

Nd\u00ebrsa mjek\u00ebt dhe shkenc\u00ebtar\u00ebt marrin rol sekondar. Ata v\u00ebrtet kurojn\u00eb p\u00ebrdit\u00eb pacient\u00ebt n\u00eb spital, apo studiojn\u00eb gjith\u00eb dit\u00ebn viruset n\u00eb laborator, por ata jan\u00eb t\u00eb m\u00ebrzitsh\u00ebm me informacionin q\u00eb japin, dhe shpesh nuk i shpjegojn\u00eb dot fenomenet q\u00eb jan\u00eb ende duke u studiuar.<\/span><\/p>\n

Problemi me k\u00ebt\u00eb “shoq\u00ebri spektakli” nuk \u00ebsht\u00eb kur ky thot\u00eb se zv\/presidentja e Amerik\u00ebs do t\u00eb vdes\u00eb, q\u00eb bota qeveriset nga zhapik\u00ebt apo q\u00eb ne do mbetemi pa internet. Deri n\u00eb at\u00eb pik\u00eb, fantazit\u00eb e tij nuk i b\u00ebjn\u00eb d\u00ebm njeriu.<\/span><\/p>\n

Problemi \u00ebsht\u00eb kur ai futet n\u00eb fush\u00ebn sh\u00ebndet\u00ebsore dhe merr guximin t\u2019u thot\u00eb t\u00eb s\u00ebmur\u00ebve me kancer “mos b\u00ebni kimioterapi”, apo t\u00eb tjer\u00ebve “mos b\u00ebni vaksina”. At\u00ebhere ai kthehet n\u00eb nj\u00eb rrezik p\u00ebr sh\u00ebndetin publik.<\/span><\/p>\n

N\u00eb k\u00ebt\u00eb pik\u00eb, media e rrit audienc\u00ebn e vet n\u00eb kurriz t\u00eb sh\u00ebndetit ton\u00eb, sepse shum\u00eb njer\u00ebz vulnerab\u00ebl psikologjikisht, i besojn\u00eb k\u00ebto hajvanll\u00ebqe, dhe sillen n\u00eb baz\u00eb t\u00eb tyre.<\/span><\/p>\n

Psh nj\u00eb njeri q\u00eb nuk beson se virusi ekziston, nuk p\u00ebrdor mask\u00eb, duke e p\u00ebrhapur virusin p\u00ebr vete dhe p\u00ebr t\u00eb tjer\u00ebt. Nj\u00eb njeri q\u00eb nuk beson tek vaksina nuk vaksinohet, duke ia zgjatur jet\u00ebn k\u00ebsaj pandemie, dhe duke rikthyer s\u00ebmundje q\u00eb ishin zhdukur prej shekujsh. Gjithashtu nj\u00eb njeri q\u00eb nuk beson tek kimioterapia nuk merr trajnimin e nevojsh\u00ebm duke rrezikuar jet\u00ebn.<\/span><\/p>\n

Un\u00eb kam njohur njer\u00ebz q\u00eb kan\u00eb paguar nga 300 Euro p\u00ebr t\u2019u sh\u00ebruar nga Covid-19 tek “mjek\u00ebt popullor”, t\u00eb cil\u00ebt jan\u00eb thjesht\u00eb sharlatan\u00eb t\u00eb promovuar n\u00ebp\u00ebr emisione shum\u00eb t\u00eb ndjekura televizive.<\/span><\/p>\n

Duke e kuptuar presionin e gazetar\u00ebve p\u00ebr audienc\u00eb, mendoj q\u00eb n\u00eb nj\u00eb situat\u00eb si kjo q\u00eb po kalojm\u00eb, ku p\u00ebrdit\u00eb po humbasim njer\u00ebz q\u00eb i duam, \u00ebsht\u00eb e turpshme dhe e papranueshme q\u00eb media dhe gazetar\u00ebt t\u00eb jen\u00eb indiferent\u00eb p\u00ebr pasojat e pun\u00ebs s\u00eb tyre.<\/span><\/p>\n

Nj\u00eb gj\u00eb e till\u00eb nuk duhet t\u00eb lejohet t\u00eb vazhdoj\u00eb k\u00ebshtu as edhe nj\u00eb sekond\u00eb m\u00eb tep\u00ebr, dhe secili prej nesh ka nj\u00eb arm\u00eb t\u00eb fuqishme n\u00eb dor\u00eb: telekomand\u00ebn…<\/span><\/p>\n

\"\"<\/a>

Konspiracionisti, Alfred Cako u b\u00ebri thirrje t\u00eb diel\u00ebn n\u00eb nj\u00eb program televiziv t\u00eb s\u00ebmur\u00ebve me kancer mos t\u00eb b\u00ebjn\u00eb kimioterapi<\/span><\/p><\/div>\n

*Shabani \u00ebsht\u00eb drejtues i l\u00ebvizjes politike \u201cNisma\u201d. \u201cHashtag.al\u201d gjykon se publikimi i k\u00ebtij blogu \u00ebsht\u00eb n\u00eb interesin publik.<\/em><\/strong><\/span><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

*Nga Endri Shabani Konkurenca p\u00ebr reklama i vendos mediat dhe gazetar\u00ebt n\u00eb nj\u00eb presion t\u00eb vazhduesh\u00ebm p\u00ebr audienc\u00eb. Numri i klikimeve apo grafik\u00ebt e audienc\u00ebs jan\u00eb kthyer n\u00eb instrumentin kryesor mat\u00ebs t\u00eb pun\u00ebs s\u00eb tyre, madje edhe t\u00eb pesh\u00ebs s\u00eb nj\u00eb gazetari apo emisioni. P\u00ebr pasoj\u00eb gazetar\u00ebt jan\u00eb n\u00eb k\u00ebrkim t\u00eb vazhduesh\u00ebm t\u00eb di\u00e7kaje q\u00eb […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":30,"featured_media":416101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-416099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/416099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/comments?post=416099"}],"version-history":[{"count":0,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/posts\/416099\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/media\/416101"}],"wp:attachment":[{"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/media?parent=416099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/categories?post=416099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hashtag.al\/index.php\/wp-json\/wp\/v2\/tags?post=416099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}